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New customizable app options scores, stats, stay rankings, breaking information and unique behind-the-scenes content material from each Excursions
The ATP and WTA have joined forces to launch ATP WTA Reside, an all-in-one cell app for the trendy tennis fan. It marks the most recent in a sequence of strategic collaborations to unify the fan expertise and storytelling throughout the Excursions.
Out there from at this time, ATP WTA Reside brings tennis followers nearer to the sport than ever earlier than, that includes real-time updates, scores and stats, and behind-the-scenes content material from throughout the ATP and WTA universe.
The brand new app permits followers to maintain up with official scores and outcomes throughout the lads’s and girls’s excursions, multi function place. Absolutely customizable notifications will enable followers to tailor their expertise round their favourite gamers, offering up-to-the-minute breaking information, outcomes, and actions within the official rankings. Plus, an built-in library of the most recent and best behind-the-scenes content material will imply followers gained’t miss a beat of what’s happening past the court docket.
The app’s launch comes at a time of excessive demand for a unified fan expertise, with a rising contingent of tennis followers signaling their assist for each excursions. It follows a sequence of collaborations between the ATP and WTA to align storytelling throughout the game, together with Tennis United, the hit digital present launched in 2020, and integration of each Excursions’ model and advertising groups.
The give attention to delivering a premium mobile-first expertise displays an acceleration in the direction of on-the-go consumption of tennis, with over 60% of internet visitors on ATP and WTA channels coming from cell customers, a determine that has greater than doubled over the past decade. From at this time, ATP WTA Reside will formally change each Excursions’ present apps.
“The ATP Tour and Hologic WTA Tour are a part of the identical season-long narrative and share most of the identical occasions. ATP WTA Reside has been launched to make it simpler for followers to observe the story of each Excursions in a single app”, mentioned Dan Ginger, SVP Model and Advertising, ATP & WTA. “Our broader ambition is to make tennis a extra unified, constant, premium product that serves the trendy tennis fan. Launching ATP WTA Reside at this time is a major step in that journey.”
ATP World No. 5 Stefanos Tsitsipas mentioned, “As gamers, we all know how passionate tennis followers are about each excursions. I feel it’s actually highly effective when our sport can come collectively to inform its story. It’s nice to supply followers one other window into our shared world by way of the brand new joint app.”
WTA World No.3 Paula Badosa mentioned, “Much like our followers everywhere in the world, we as skilled athletes are sometimes on the go. This new joint app will assist all of us sustain with the most recent tennis information and scores in a a lot simpler method. I’m excited to share this with the followers to allow them to observe all of the motion all through the season.”
Obtain ATP WTA Reside on Apple Store and Google Play.
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