Williams Racing and Kraken are thrilled to announce the growth and extension of their pioneering international partnership into the 2025 Formula 1 season. Kraken, a number one crypto platform trusted by over 13 million purchasers globally, first joined forces with Williams Racing in 2023 because the Official Crypto and Web3 accomplice. This collaboration introduced collectively two of essentially the most revered and enduring manufacturers of their respective industries, united by a shared dedication to innovation and fan engagement.
For the reason that begin of the partnership, Williams Racing and Kraken have redefined fan interplay each on-line and offline, utilizing the identical blockchain know-how that powers cryptocurrencies to create distinctive, immersive experiences for Components 1 followers worldwide. A key spotlight of this collaboration has been the Grid Cross digital collectable program, which offers Williams followers with unique perks and rewards. This initiative has been a game-changer in how followers have interaction with the staff, providing advantages that transcend conventional help.
Kraken has additionally performed a central position because the Presenting Associate for Williams Racing Fan Zones throughout the globe. These zones, which have attracted almost 200,000 guests, supply followers the possibility to rise up shut and private with the staff—assembly drivers, experiencing racing simulators, and viewing the long-lasting Williams vehicles. Additional emphasizing fan inclusion, Kraken launched the Rear Wing Takeover contests, empowering followers to design Williams’ rear wing and have their digital collectables on the automotive—a uncommon alternative to depart a private mark on the Components 1 stage.
Waiting for the 2025 season, Kraken will elevate its involvement with enhanced branding throughout the Williams Racing automotive, which will likely be pushed by Alex Albon and Carlos Sainz—probably the most formidable driver line-ups on the grid. Kraken’s iconic emblem may even be prominently displayed on the drivers’ race fits, helmets, and the staff’s package, additional solidifying its presence within the sport. The partnership will proceed to deliver memorable fan experiences, with Kraken set to stay the Presenting Associate at 5 international fan zones.
Kraken’s continued dedication to Williams Racing displays the staff’s rising power on and off the observe. Along with Kraken, Williams Racing has welcomed different main international companions in 2024, together with Komatsu, VAST Knowledge, Keeper Safety, Globant, and Mercado Libre, additional bolstering the staff’s resurgence.
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James Vowles, Staff Principal of Williams Racing, expressed his enthusiasm for the partnership’s continuation:
“It’s improbable to have Kraken with us for 2025, increasing a world partnership that places followers on the forefront. Kraken was one of many first main corporations to help our transformation undertaking, they usually have witnessed the progress we’ve made towards our long-term targets. This partnership demonstrates our dedication to creating long-lasting relationships that ship progressive fan experiences, and I stay up for constructing on this momentum subsequent season.”
Mayur Gupta, Chief Advertising and marketing Officer at Kraken, echoed Vowles’ sentiment:
“We’re thrilled to increase our partnership with Williams Racing for a 3rd consecutive 12 months. The experiences we’ve co-created on the intersection of Web3 and motorsport, from the Rear Wing Takeover contests to the Grid Cross program, have redefined fan engagement. Collectively, we’re dedicated to delivering much more thrilling experiences that deliver the Williams Racing group nearer to the motion, each digitally and in particular person.”
As Williams Racing and Kraken transfer ahead into 2025, their partnership will proceed to set new requirements for fan engagement in Components 1, mixing cutting-edge know-how with the eagerness of the game to create unforgettable experiences for supporters worldwide.
