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Herbert Diess, CEO of the Volkswagen Group has confirmed that each Porsche and Audi are to enter F1 in 2026.
In an interview broadcast by Volkswagen on YouTube, Diess cited the growing reputation of the game as the explanation for 2 of his firm’s manufacturers making the transfer.
“In the event you do motorsport, you need to drive Components 1,” he mentioned. “That is the place the impact is best.
“Components 1 is growing extraordinarily positively worldwide,” he added, in a nod to the modifications to the game since 2017 when Liberty Media took management.
In fact, aside from the game’s growing reputation, broadly put all the way down to initiatives such because the Drive to Survive collection on Netflix, Volkswagen is attracted by F1’s ever bettering inexperienced credentials, not least the brand new engine formulation proposed for 2026 which will probably be more and more electrical.
“You may’t get into Components 1 except a expertise window opens,” mentioned Diess. “You want a rule change to get in there.
“You want a brand new engine improvement and to make the brand new engine improvement, you want three or 4 years,” he added. The present engine rules at the moment are of their ninth season.
“We assume that in ’26, ’28 it should nonetheless be the most important motorsport spectacle on the earth, much more so than as we speak,” he continued. “Extra in China, extra within the USA than as we speak and thus additionally the most important advertising and marketing platform for premium autos.”
Including to the confusion as to why one producer would primarily enter two manufacturers which might be primarily competing in opposition to each other, he admitted that there’s nonetheless the potential of solely one of many iconic manufacturers making it on to the grid.
“At Porsche that is already comparatively concrete, at Audi not a lot,” he mentioned.
Whereas Audi has been linked with a buy-out of the McLaren group, Porsche has been linked as a companion to a number of groups together with Purple Bull, Aston Martin, McLaren, Williams and Sauber.
Porsche could be returning to the grid for the primary time in thirty years, whereas Audi which has been scaling again its motorsport actions, most definitely resulting from its potential F1 intention, could be making its debut within the “pinnacle of motor sport”.
Porsche, in addition to being contracted to stay in Components E till 2024, is presently within the throes of getting ready for its return to sports activities vehicles in 2023 when its twin-turbo hypercar will contest plenty of races together with Le Mans.
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