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ORLANDO, Fla., Might 3, 2023 – The USTA has named Liz McSorley, a seasoned administration guide and govt chief, because the group’s Managing Director, Technique and Innovation. This newly-created place might be primarily based in Orlando and McSorley will report back to Craig Morris, the USTA’s Chief Govt, Neighborhood Tennis.
Aligned with the USTA’s mission to develop tennis on the neighborhood stage, this place will work carefully with Morris to develop and execute strategic priorities for the Neighborhood Tennis group. As well as, McSorley might be liable for unifying our efforts throughout digital merchandise, applications, advertising and marketing, analysis, and innovation to gasoline the expansion of tennis and maximize the retention of tennis gamers throughout all play ranges.
“Liz has a confirmed observe file in constructing and main high-performance groups, and is expert in navigating complicated, matrix and multi-layered organizations,” mentioned Morris. “This talent set will improve the USTA’s persevering with drive for innovation in attracting and retaining tennis gamers of all ages and taking part in ranges.”
Previous to becoming a member of the USTA, McSorley served as Principal, Administration Advisor for Elixirr, LLC, a strategic advisor and shopper companion supporting corporations’ enterprise, digital, information and buyer transformation. On this function, she led the event of a single view of consumers and developed information visualization and insights instrument for subsequent greatest motion suggestions to area gross sales groups which generated greater than $5 million in gross sales income. At Elixirr, she was considered one of 4 US-based principals the place she led a gaggle of 35 consultants and analysts. She additionally served as Vice President, Expertise Administration for Munich Reinsurance. Prior, Liz labored at quite a lot of famous consulting and media corporations, together with Emirates Built-in Telecommunications the place she served as Vice President, Buyer Expertise, and at Rogers Communications, as Director of Advertising and marketing, honing her buyer journey and advertising and marketing acumen.
McSorley acquired an Honors BA from the College of Western Ontario. She might be Orlando-based in her new function.
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