WHITE PLAINS, N.Y., December 21, 2022 – The USTA Basis, the charitable arm of america Tennis Affiliation Included (USTA), raised $12 million in 2022, the second 12 months of the Basis’s “Rally for the Future” marketing campaign. USTA Basis President Kathleen Wu additionally introduced that the marketing campaign purpose for Rally to the Future can be raised to a three-year complete of $30 million by the top of 2023. After two years of the three-year marketing campaign, Rally for the Future has exceeded its authentic $20 million purpose, with greater than $22 million raised since 2021.
“We’re past excited to have met our authentic purpose so quickly and I’m optimistic that this new purpose will probably be met, and probably exceeded, by the top of 2023,” mentioned Wu. “I’m humbled and grateful that the tennis neighborhood has stepped up with such enthusiasm and keenness to assist us change lives via tennis and training.”
Greater than $7 million of these donations have been utilized to supply assist, companies and funding for Nationwide Tennis & Studying (NJTL) chapters, which assist under-resourced youth via free or low-cost tennis and teaching programs. Extra funds will proceed to be utilized for ongoing programming together with NJTL chapters, grants and scholarships. The USTA Basis funded greater than $435,000 in scholarships for 46 pupil leaders in 2022.
In 2022, the USTA Basis launched its improved annual NJTL enrollment two months forward of its historic timeline. The up to date course of will categorize chapters based mostly on a set of standards and is essential for measuring efficiency outcomes in addition to rising the variety of applications above 300. The USTA Basis has impacted over 125,000 youth throughout the nation in 2022, and can develop in 2023 via this improved enrollment course of.
When it got here to fundraising in 2022, $3 million of the 12 months’s complete was raised in the course of the USTA Basis Gala on Opening Evening of the 2022 US Open, honoring Kevin Martinez and ESPN. The USTA Basis Gala’s sponsors included ESPN, Jersey Mike’s, Cadillac, Chase, Rolex, Deloitte, and the USTA.
The USTA Basis additionally acquired a $4 million donation from sponsor Jersey Mike’s via its fundraising marketing campaign, with 20% of its nationwide gross sales from one weekend in September benefiting the USTA Basis. USTA Basis Chairperson Chris Evert was featured within the Jersey Mike’s commercials that touted their marketing campaign.
The Rally for the Future fundraising marketing campaign continues in the direction of its $30 million goal by 2023 to assist planning and constructing the long run power of NJTL chapters.
“The affect that the USTA Basis has made this 12 months in native communities is unbelievable because of our sponsors, donors, Board Members, and the complete NJTL Community,” mentioned Dan Faber, USTA Basis Chief Government. “The lasting affect of the NJTL applications is seen at each stage, from native communities to collegiate applications and even on the professional excursions.”
The USTA Basis had many highlights in 2022 via these key applications, scholarships and collaborations, together with:
- Lulu’s Place— Anticipated to interrupt floor in 2023, Lulu’s Place will probably be a rare nonprofit youth middle in Los Angeles. The USTA Basis is proud to be a founding supporter of Lulu’s Place, which aspires to be a game-changer for L.A. youth, particularly these from deprived households, by providing college students entry to top-quality sports activities amenities, in addition to athletic and tutorial programming, for little or no value. The challenge is rooted within the perception that every one youngsters have the potential to realize greatness when given the training, sources and assist they should thrive.
- 2022 Faculty Scholarships: Annually, the USTA Basis awards school scholarships to deserving highschool seniors who present excellence each on and off the court docket. In 2022, the USTA Basis granted over $435,000 in scholarships to 46 college students from the Nationwide Junior Tennis & Studying (NJTL) community of chapters to assist them notice their goals of attending school. Eleven of those scholarships had been awarded to Excellence Program individuals.
- USTA Basis Affect Convention: This inaugural convention introduced collectively 180 NJTL chapter leaders, trade subject material consultants and famend audio system centered on capacity-building initiatives and the way finest to extend program outcomes. As well as, NJTL leaders nationwide collaborated by sharing finest practices and modern program examples.
- USTA Basis Excellence Program: This program options NJTL youth who’re chosen based mostly on their elite stage of tennis capacity, instructional outcomes, and dedication to the pathway to turning into student-athletes on the collegiate {and professional} ranges. In 2022, over $385,000 in crew grants supported programming in 19 markets and a further $225,000 supported particular person gamers. This system individuals proceed to realize new milestones. Clervie Ngounoue achieved a career-high ITF World Junior Rating of No.10 and gained her first Grade 1 ITF Junior World Event. Clervie was additionally a member of this 12 months’s Junior Billie Jean King Cup crew, clinching the profitable match for the crew. Jelani Sarr reached the Prime 100 within the ITF Junior Rankings with a career-high of No. 88, and was a participant in the principle draw of the US Open Junior Championships and the Wimbledon Junior Championships. Jelani has gained a number of ITF junior titles this 12 months together with the J3 in Coral Gables and the J3 in San Jose. Jelani is at present dedicated to taking part in varsity tennis for the College of South Carolina. The USTA Basis funded six nationwide activations for over 250 of those student-athletes, aged 10 to 18, with occasions being held in cities together with San Diego, Orlando, Fla., Washington, D.C., Faculty Park, Md., and New York.
- USTA Basis Social Media Channels: the USTA Basis made its mark on Instagram (@ustafoundation) and returned to Fb in 2022, connecting with NJTL chapters, gamers, celebrities and different USTA Basis supporters on-line to share the Basis’s story.
To be taught extra concerning the USTA Basis, please go to ustafoundation.com
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