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FLUSHING, N.Y., August 2, 2023 – The USTA in the present day introduced that it and Gray Goose® Vodka will prolong one of many longest-running spirits partnerships in sports activities, as the 2 rejoice 17 years collectively in 2023 by renewing the landmark partnership that launched one of many premier signature cocktails in sports activities and occasions, the Honey Deuce.
The renewal marks one other 12 months that Gray Goose would be the Official Vodka of the US Open and serve the official signature cocktail of the event, the Honey Deuce. The US Open and Gray Goose first partnered in 2007 and have since offered greater than 1.8 million Honey Deuce cocktails, together with a record-breaking 405,000 in 2022.
In 2023, Gray Goose could have branded cocktail bars in 4 places on-site on the USTA Billie Jean King Nationwide Tennis Heart: the Meals Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse and two on the promenade stage of Arthur Ashe Stadium, doubling the variety of ‘Honey Deuce Categorical’ entry factors on the primary stadium’s higher stage.
The Honey Deuce will proceed to be served in a commemorative memento cup, that includes the names of previous US Open singles champions. For a second 12 months, Gray Goose is providing ready-to-drink Honey Deuce signature cocktails that may even be obtainable for at-home supply in choose markets with the “Honey Deuce Categorical” kits.
“Our partnership with Gray Goose is exclusive and standard-setting in quite a lot of methods,” stated Deanne Pownall, Managing Director, Company Partnerships, USTA. “Gray Goose was the primary spirits model to turn into an official US Open accomplice. It was groundbreaking to introduce a US Open signature cocktail and the Honey Deuce continues to evolve and exceed expectations. Over the previous 17 years, Gray Goose’s help of the event and modern spirit has helped to drive our collective success. We’re thrilled to rejoice this renewal and stay up for many extra years of partnership.”
“Gray Goose is thrilled to convey the Honey Deuce again to New York for its seventeenth 12 months because the official signature cocktail of the US Open,” stated Aleco Azqueta, VP Advertising. “Since 2007, we’ve been proud to be part of practically two million toasts to excellence and best-in-class tennis at Arthur Ashe stadium. The Honey Deuce has turn into an integral a part of the US Open expertise for therefore many followers, and we stay up for proceed making historical past with our companions on the USTA for a few years to come back.”
The 2023 US Open begins with Fan Week on August 22, with the primary draw operating August 28-September 10.
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