Universal Tennis, Amazon Announce Media Rights Deal and Investment

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SEATTLE, March 07, 2022 — Amazon and Common Tennis (UniversalTennis.com) introduced a media rights deal and funding, which is able to see the 2 firms work collectively to drive optimistic, progressive adjustments to the game of tennis.

As a part of the settlement, Prime Video will grow to be the house of the UTR Professional Tennis Tour (PTT) occasions. Launching in 2021, the PTT accomplished over 185 occasions and 10,000 skilled matches in 15 international locations throughout 4 continents. The UTR PTT might be accessible on Prime Video within the US at no extra price to Prime members. Prime Video and Common Tennis could have extra to share concerning the launch of the UTR PTT Channel within the coming months.

“We’re excited to announce this collaboration with Amazon,” commented Mark Leschly, Chairman and CEO, Common Tennis. “Prime Video is a transparent innovator within the sports activities streaming panorama and we sit up for bringing the PTT onto the service and pursuing different new initiatives in content material, analytics and insights to increase and have interaction the worldwide tennis viewers.”

“We imagine tennis is ripe for innovation, and sit up for teaming up with Common Tennis to convey optimistic change for the game by means of a lot of daring initiatives, together with streaming PTT matches on Prime Video,” stated Marie Donoghue, Vice President of World Sports activities Video at Amazon.

Basic to Common Tennis is the UTR Ranking, which is taken into account the gold customary and supplies essentially the most correct measure of a participant’s true talent degree. Each participant can have a score no matter age, gender or location – completely free. Gamers who compete in tournaments will most certainly have already got a UTR Ranking. All gamers can declare their profile or join a brand new account 100% freed from cost at UniversalTennis.com.

Amazon joins present traders and companions of Common Tennis, together with Larry Ellison, Roger Federer’s Team8, Novak Djokovic, Endeavor / IMG, Tennis Channel and Tennis Australia, which just lately introduced the UTR Ranking because the unique score of tennis within the grand slam nation.

Common Tennis additionally introduced Jeff Blackburn, SVP of World Media and Leisure at Amazon, will be part of the Common Tennis Board of Administrators. Blackburn first joined Amazon in 1998 and at present leads Amazon’s world content material companies together with Prime Video, Amazon Studios, IMDb TV, Amazon Music, Amazon Video games, Audible, and Twitch.

“We’re thrilled to welcome Jeff to our board of administrators,” stated Mark Leschly, Chairman and CEO, Common Tennis. “Jeff has a observe document of success in media and leisure, and he shares our ardour for sports activities and our mission to raise and remodel the game of tennis globally.”

Blackburn joins present board members Ken Hao (Chairman and Managing Associate of Silver Lake), Jan Leschly (former CEO Smithkline Beecham, Chairman of the Worldwide Tennis Corridor of Fame and US Open semi-finalist), Ken Solomon (President of Tennis Channel), John Thorton (Government Chairman of Barrick Gold and former President of Goldman Sachs) and Mark Leschly.