UFC & Black Rifle Coffee Co Announce Multi-Year Live Event Marketing Partnership

BRCC will turn into the unique “Official Espresso of UFC” within the U.S. With the sponsorship, BRCC will deliver its distinct model of caffeine-fueled vitality to followers at UFC’s largest U.S. occasions, that includes  on-site presence, broadcast integration, customized digital and social content material, and extra. 

“As I’ve gotten to know the group at Black Rifle Espresso Firm, I’ve come to respect how they’ve constructed their enterprise and the values they stand for,” stated UFC CEO Dana White. “Caring for the women and men who serve this nation is one thing that has at all times been vital to me and a problem I care deeply about. I’m proud to associate with an organization like BRCC that’s dedicated to serving to veterans and others who’ve put their lives on the road and sacrificed a lot to guard our lifestyle.”

“Embracing a shared dedication to excellence and repair, Black Rifle Espresso Firm stands as a trailblazer in crafting the usual of what it’s to be a profit company,” stated Mat Greatest, Co-Founding father of BRCC. “We’re immensely proud and excited to announce our partnership with UFC. UFC has revolutionized the panorama of aggressive sports activities, and our collaboration goals to invigorate followers, fostering the creation of unforgettable experiences and lasting reminiscences. Collectively, we combat ahead with a shared imaginative and prescient of greatness for making a distinction within the lives of those that served.”

BRCC, America’s fastest-growing espresso firm, will as soon as once more activate its partnership with UFC throughout the extremely anticipated UFC^® 298: VOLKANOVSKI vs. TOPURIA, which takes place this Saturday, Feb. 17 in Anaheim, Calif.  at Honda Heart. The occasion will characteristic a blockbuster featherweight championship bout that may see Alexander Volkanovski defend in opposition to undefeated No. 5 ranked-contender Ilia Topuria, in addition to a pivotal bantamweight conflict that includes No. 2 ranked-contender Merab Dvalishvili taking over former UFC flyweight and bantamweight champion and No. 3-ranked Henry Cejudo.

This new settlement will entitle BRCC to be featured in each UFC occasion in the USA, receiving high-visibility placement contained in the world-famous Octagon at each UFC Pay-Per-View, in addition to integrations in broadcast options all through the Fundamental Card of different choose Pay-Per-Views. 

As well as, for the primary time in UFC historical past, UFC and BRCC will co-produce a Reside Crowd Quantity Meter to raise the fan expertise. The Black Rifle Espresso Crowd Meter might be applied at each UFC enviornment present within the U.S. and can measure, in decibels, the quantity of the group. The very best quantity at every occasion might be recorded and posted on UFC social media platforms. 

UFC and BRCC may even collaborate on unique content material that might be distributed by means of UFC’s in style digital and social channels, which attain greater than  259 million customers worldwide. The brand new partnership additionally gives for an annual Model Ambassador fund that may deliver the partnership to life by means of appearances, content material, and inventive campaigns with UFC athletes.

This partnership builds on the connection UFC and BRCC have solid over time that has included, amongst different endeavors, help for navy veterans. To commemorate Veterans Day final yr, BRCC and UFC teamed as much as increase consciousness for HunterSeven Basis, a nonprofit that leads analysis efforts in navy exposures and their long- and short-term impacts on the well being of the post-9/11 veteran inhabitants. As a part of the activation, BRCC and UFC partnered to match $150,000 in public donations to HunterSeven Basis to help companies for veterans that stop and detect most cancers at its earliest levels by means of analysis, schooling, and accessible medical screenings.