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UFC proclaims new partnership with Logan Paul, KSI
It’s one thing UFC followers by no means thought they’d see.
Dana White and the UFC have partnered with a Paul brother.
In line with a press launch despatched out on Tuesday, Logan Paul and KSI’s drink model, PRIME, is now the official sports activities drink accomplice of the UFC.
“We’re excited to call PRIME the Official Sports activities Drink of UFC and an official accomplice of the UFC Efficiency Institute,” mentioned White through the press launch. “Logan and KSI have labored onerous to construct PRIME into the best-tasting, hottest sports activities drink available on the market. With their large social media following and UFC’s international attain, we’re going to get the PRIME model in entrance of tons of of thousands and thousands of followers all around the world. Whether or not you’re an expert athlete or should you simply love figuring out, PRIME ought to be your first selection for a go-to sports activities drink.”
Paul had teased an announcement on Monday main some followers to surprise if he was signed with the UFC, however in fact, that isn’t the case.
White’s ideas on Jake Paul, Logan’s brother, aren’t any hidden matter. The pair have gone forwards and backwards with one another on social media for years so it’s attention-grabbing to see if that can settle down now that Logan and White are in a enterprise partnership.
“I’ve been a fan of UFC for so long as I can keep in mind, so having the chance to accomplice with them and amplify the PRIME model is a test off the bucket listing,” mentioned Logan within the press launch. “Collectively, we’re a world powerhouse and this collaboration is bound to increase far past the Octagon with a chance to provide again within the course of with the UFC Basis.”
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