Titleist introduces next generation AVX ball - Golf News

The brand new Titleist AVX golf ball has been reengineered from core to cowl to extend efficiency on each shot, delivering longer distance tee to inexperienced, extra greenside spin and management and even softer really feel.

Obtainable in professional outlets and golf retailers from February 2, the brand new AVX builds on its distinctive mixture of remarkable distance and extraordinary really feel via developments to each layer of the golf ball.

Relative to Professional V1, Professional V1x and Professional V1x Left Sprint, the brand new AVX maintains its positioning because the decrease flying, decrease spinning and softer feeling efficiency possibility.

“After we ask golfers what they need extra of, the reply is often greenside spin,” stated Jeremy Stone, Vice President, Titleist Golf Ball Advertising and marketing. “New AVX is exclusive as a result of not solely have been we capable of give golfers extra spin and management across the greens, however we have been additionally capable of enhance on AVX’s strengths. Golfers are going to seek out the brand new AVX is a greater golf ball throughout all efficiency attributes whereas nonetheless staying true to its authentic lengthy and comfortable id within the Titleist line-up.”

AVX PERFORMANCE & TECHNOLOGY

HIGH GRADIENT, HIGH SPEED CORE
The subsequent era AVX incorporates a new excessive gradient, excessive velocity core which gives longer distance from tee to inexperienced together with exceptionally comfortable really feel. This is identical excessive gradient core expertise present in Professional V1 and Professional V1x, which helps cut back lengthy recreation spin with out sacrificing greenside spin and management.

“After we discuss in regards to the gradient of the core, we’re speaking about stiffness because it radiates from the centre of the core to the outermost layers of that core,” stated Mike Madson, Vice President, Titleist Golf Ball R&D. “With AVX’s core reformulated for a better gradient, we’re capable of give golfers extra of that low spin and lengthy distance with their lengthy irons and hybrids, which is vastly essential to the AVX participant.

HIGH-FLEX CASING LAYER, SOFTER URETHANE COVER
Excessive of AVX’s excessive gradient core, a brand new skinny, high-flex casing layer reduces extra spin within the lengthy recreation, whereas a brand new softer urethane cowl designed for AVX delivers elevated spin and stopping energy with the scoring golf equipment. Interactions between the core, casing layer and canopy give Titleist engineers the power to handle spin numbers optimally all through the bag.

“With three-piece building golf balls, one of many actual advantages is the hard-over-soft and soft-over-hard relationships which permit us to manage spin in varied points of the sport,” Madson stated. “For instance, when there’s a very high-speed affect situation, the duvet goes to play much less of a task throughout that collision. Most of what’s interacting with the membership face is that stiff casing layer and that comfortable core, which is a hard-over-soft relationship. When you might have hard-over-soft, it drives spin down.

“Conversely, on pictures across the inexperienced, the affect with a wedge is a decrease velocity collision or extra of a glancing blow the place the interplay is primarily between the duvet and the casing layer. When you might have that comfortable cowl over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the space they get pleasure from on the prime finish of their baggage in addition to the greenside spin they search with their wedges.”

OPTIMISED AERODYNAMICS
A brand new 346 quad dipyramid catenary dimple design gives the brand new AVX with a piercing trajectory and helps golfers hit their most well-liked low flight window. This additionally helps preserve AVX’s separation between Professional V1 because the lowest-flying urethane providing within the Titleist golf ball household.