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Should you had been an artist and golf was your canvas, what would you paint? Would you retain issues plain and white or would you add your personal splash of shade?
Golf and, by extension, golf footwear, has largely pressured golfers right into a shoe-shaped field of expressionless monotony. There’s sufficient boring footwear on the market for all of us.
What in case your footwear may very well be an extension of your character and love for the sport slightly than merely the means that will help you plod across the golf course?
For many years, golf has been boring. Expressionless. Mundane. Eastside Golf is hoping to vary that (and invite extra golfers into the fold) with their latest collaboration with NIKE.
Entitled “Everybody’s Recreation”, the two-shoe assortment performs on the clean canvas theme. The all-white footwear include six completely different NIKE swooshes so you may make the footwear your personal.
Should you had been an artist and these footwear had been your canvas, how would you make them your personal?
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“I feel there’s been campaigns earlier than within the golf business which have used these phrases, whether or not it was “get golf prepared” or “make golf your factor”, and it’s actually extra of our standpoint was like, “you personal this!”” mentioned Earl Cooper, Co-founder of Eastside Golf.
“Who’re we to outline what a golfer is, and who’re we to say, ‘Oh, you must have a handicap to be a golfer’? You might be somebody that simply enjoys, you understand, mini golf, or Topgolf, or watching YouTube movies, or no matter it might be. It’s like, actually simply needed to really feel such as you personal a bit of this sport, and that bled into the way in which the footwear had been designed.”
Eastside isn’t simply promoting footwear. They’re promoting the concept regardless of who you’re, what you appear like or what your capability is, you possibly can personal a bit of this sport.
“I feel that is actually giving individuals a chance to inform their story, no matter which may be. So I’m extra enthusiastic about listening to how individuals put on, seeing how individuals fashion it,” Cooper continued.
“Some individuals could put on one of many swooshes and never the opposite swoosh. Or put on, you understand, two swooshes, however completely different colours, proper? Like it will possibly get loopy. There’s so many alternative interchangeable methods and kinds and level of views.”
The canvas on which golfers can affix their character is the NIKE Air Max 1 G and NIKE Zoom Victory Tour 3. Traditionally, Eastside’s collabs have taken place on Jordan Brand shoes, not NIKE silhouettes.
This step in Eastside’s budding partnership with the Swoosh additional signifies the expansion of the model, and the efficiency of the mission.
“We take a look at ourselves as leaders on this house, but in addition acknowledge the duty that we now have and never simply be a cliche, however actually have true affect, true change, but in addition, you understand, actually simply be a legit model with nice items and nice merchandise,” mentioned Cooper.
“I feel greater than something, if somebody appears to be like at that shoe and says, ‘You recognize what, I really feel like this sport is for me, and that I personal a bit of this sport’, that’s success.”
The put up These Shoes Have a Story to Tell appeared first on MyGolfSpy.
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