LOS ANGELES, Could 10, 2022 – Tennis Channel and on-line employment market ZipRecruiter are teaming up throughout the spring sequence of clay-court occasions main into the French Open on the finish of Could. Because the inaugural sponsor for the community’s annual Highway to Roland Garros protection, ZipRecruiter touchpoints attain tv, on-line and streaming platforms all through April and Could. ZipRecruiter may even introduce specifically created Tennis Channel content material that may debut in Could.
The totally built-in partnership connects ZipRecruiter and Tennis Channel audiences with a number of of essentially the most lovely areas on the skilled tennis circuit – amongst them Rome, Madrid and Monaco. On-air activations embrace in-coverage options, sponsor lockup logos and co-branded Highway to Roland Garros artistic. ZipRecruiter will take over web sites Tennis.com and TennisChannel.com at completely different factors this spring, and every will current customers with personalized editorial content material. Tennis Journal may even embrace native integration inside its pages in align with the sequence partnership.
ZipRecruiter-branded Highway to Roland Garros content material may even take root on Tennis Channel’s Fb, Instagram and Twitter platforms as will linear in-match options.
Distinctive within the partnership, ZipRecruiter and Tennis Channel are growing a three-part sequence in regards to the enterprise of tennis, which is able to start working in Could. Every phase will view this by the lens of the community’s operations executives and employees, and seem on Sinclair Broadcast Group digital properties all through 2022 after first working on Tennis Channel’s tv community.
“We couldn’t be extra honored to have ZipRecruiter as Tennis Channel’s inaugural Highway to Roland Garros sponsor,” mentioned Irv Schulman, senior vice chairman, head of promoting gross sales, Tennis Channel and Sinclair Broadcast Group. “They’ve been a fantastic associate and we’re going to create thrilling activations collectively throughout a time of the season when American audiences are watching clay-court tennis from the time they wake till they shut issues down for the night time.”
Every April and Could the Highway to Roland Garros hyperlinks greater than a dozen clay-court occasions as the very best gamers in tennis play their manner towards Roland Garros, generally known as the French Open, Could 22-June 5. One of many sport’s 4 majors, the French Open is the world’s most prestigious clay tennis match, and among the many most majestic occasions in all of sports activities. Tennis Channel’s protection of the two-week occasion will supply stay tv matches all through the day, with stay and on-demand matches on streaming platform Tennis Channel Plus. The not too long ago launched T2 free ad-supported tv community may even carry stay French Open matches, as will Bally Sport regional sports activities networks owned by Sinclair Broadcast Group.
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