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Customization and personalization are a pattern, not simply in golf, however just about in every single place. The need to have it your method (no matter what it’s) is the rationale TaylorMade is launching MySymbol – a golf ball personalization program for its TP5 and TP5x golf balls.
Golf Ball Customization At present
Enjoyable truth: Roughly 15 % of the golf ball market falls within the class of souvenirs, novelties and company items. That covers something from a logoed golf ball on the resort course you simply paid method an excessive amount of cash to play ( you, Andy and TPC Sawgrass) or the buckets of logoed balls that litter the excessive grass and tree traces after each massive event at your native course.
little bit of the remainder of the customized facet of the ball enterprise is your customized participant quantity stuff. Too cool for 1-4? In case you’re keen to pay a bit extra, most ball producers will print a customized participant quantity for you.
I see you, Mr. 47.
That’s nice, I suppose, however with its MySymbol Golf Ball program, TaylorMade hopes to take golf ball personalization to the following stage.
About TaylorMade MySymbol
The best way TaylorMade sees it, MySymbol is a chance to achieve the golfer who’s eager about personalization in a method that’s maybe a bit extra attention-grabbing than a two-digit quantity.
It additionally serves as outreach to the golfer who needs one thing completely different than inventory white or yellow however possibly isn’t fairly prepared to leap into the visible deep finish with a TP PIX or Tour Response Stripe.
Whereas TaylorMade is simply now making MySymbol official, this system quietly launched on the corporate web site a couple of weeks in the past and has been obtainable to inexperienced grass accounts for the higher a part of a 12 months.
OK, however what’s MySymbol?
TaylorMade’s MySymbol means that you can customise your TP5 or TP5x with considered one of greater than 100 icons, symbols … no matter you need to name them … throughout a number of classes like meals, nations, sports activities and extra.
Your symbols (that are kinda like emojis) could be positioned beneath the TaylorMade brand or reverse the facet stamp. It’s also possible to customise the TaylorMade brand with considered one of six colours.
Brand colorization is probably the least attention-grabbing MySymbol choice nevertheless it does give us cause to take a quick departure to debate the USGA’s golf ball itemizing course of.
Because it occurs, the governing our bodies take into account the brand an integral a part of the golf ball. What meaning is that not solely does the brand need to be there (you possibly can’t ditch the TaylorMade brand within the customization course of) however TaylorMade needed to submit every of the brand colours to the USGA for testing and finally itemizing.
So far as the USGA is anxious, a TP5 with a blue TaylorMade brand is completely different than an in any other case similar TP5 with a purple TaylorMade brand.
Between TP5 and TP5x, that quantities to 10 new listings (black was already conforming) and there’s a price related to every.
What’s attention-grabbing about how the USGA does issues – and the factor that makes TaylorMade MySymbol doable – is that the spot on the ball sometimes occupied by a participant quantity is taken into account beauty.
Completely different characters don’t require separate listings so manufacturers are free to place just about no matter they need in that area.
Up to now, ball makers haven’t proven a lot originality however the beauty classification is the rationale most everybody provides customized participant numbers (00-99).
Key in all of that is that there’s no rule that claims that area should be occupied by a quantity or letters. In truth, there’s no rule that claims the participant quantity needs to be two characters or much less and even alphanumeric for that matter.
You need 4 digits below the brand? That’s cool.
4 letters? Additionally, cool.
Three letters and one quantity. Nonetheless cool.
Let’s get bizarre.
An avocado, a chunk of sushi or a bloody hockey masks? Positive, why not?
It’s your ball. Do as you want.
Personally, I’m digging the chili pepper choice as a result of my quick recreation is so spicy.
Transferring on …
The Present MySymbol Choices
TaylorMade’s image catalog is over 100 deep already and the corporate will proceed so as to add new symbols every now and then.
If iconography isn’t your factor, you possibly can put as much as 4 characters of textual content below the brand and as much as three traces (restricted to eight characters) reverse the facet stamp.
I’d say the sky is the restrict however, for now, you’re restricted to the pictures TaylorMade provides. It’s truthful to say the corporate wish to supply a completely personalized choice however there are some hurdles (principally the potential for trademark violations and customers importing low-res crap pictures) that should be cleared first.
Likewise, for now, TaylorMade isn’t able to complement its present PIX choices with a customized choice. That’s a damned disgrace as I feel the MyGolfSpy brand would look fairly candy in a PIX sample.
There’s a $5 per dozen upcharge ($54.99) for MySymbol and the minimal order is three dozen.
Doing its finest Amazon impersonation, TaylorMade provides a subscribe-and-save choice. In case you select the subscription choice, the $5 upcharge is waived and the minimal order is just two dozen (per cargo).
MySymbol on TOUR
MySymbol is already taking off on the PGA TOUR. Collin Morikawa has ditched his participant quantity for an image of his canine. Charlie Hull has been utilizing a customized MySymbol ball as nicely. It’s solely a matter of time earlier than extra TaylorMade staffers comply with go well with.
As extra Tour gamers embrace customization, it’s logical to assume on a regular basis golfers will do the identical.
Finally, TaylorMade hopes MySymbol will show that customized merchandise can enchantment to severe golfers and nonetheless be enjoyable.
And so, yeah, the takeaway is you don’t need to play a 2 or a 4. You possibly can play a goat or a taco or the final 4 digits of your Social Safety quantity.
You do you. That’s form of the purpose.
Availability
TaylorMade MySymbol Golf balls can be found now. To get began personalizing your TP5 or TP5x golf balls, go to TaylorMadeGolf.com.
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