NEW YORK, Could 26, 2022 — Intersport and the Affiliation of Pickleball Professionals (APP) Tour, USA Pickleball and Main League Pickleball (MLP), the nation’s elite skilled pickleball circuits, have entered into multi-year agreements with Skechers that makes the worldwide life-style model the Official Footwear Firm of every pickleball group.
A proper announcement was made Thursday on the Franklin New York Metropolis Open, the APP Tour occasion that’s going down this weekend on the historic Billie Jean King Nationwide Tennis Heart in Flushing Meadows, house of the legendary US Open tennis match.
“We’re very excited to welcome Skechers into the APP Tour, USA Pickleball and MLP households, and we sit up for a protracted and profitable partnership,” stated Drew Russell, govt vp of Intersport, an fairness associate of the APP Tour and collaborative associate of USA Pickleball and MLP. “Their dedication to pickleball is one other demonstration of the game’s unimaginable energy and progress. We’re excited to align with a unbelievable model that can drive new audiences to our great sport.”
“We launched Skechers Pickleball footwear simply final month in Florida and obtained an overwhelmingly constructive response with our first pairs shortly promoting out on the occasion,” stated Michael Greenberg, president of Skechers. “Individuals are clearly excited to play in our new Skechers Viper Court docket with the signature consolation, efficiency and innovation that they know and love from Skechers. That’s why we’re absolutely dedicated to this enjoyable and thrilling sport and driving that time house via an expansive triple partnership with the APP Tour, MLP and USA Pickleball. We sit up for serving to promote and develop the game collectively, and together with it this new pillar in our enterprise.”
