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In accordance with an official assertion from BOXXER and Sky Sports activities, over two million viewers tuned in on Sky Sports activities to observe final Saturday’s card on the sold-out 02 Area in London, making it the most-watched ladies’s skilled boxing present in UK historical past and setting a brand new viewers file for a stay ladies’s sport occasion on Sky.
The occasion was additionally screened in 150 nations worldwide, together with ESPN+ in the USA, together with a stay BBC Radio 5 Stay broadcast.
That includes two world title fights and among the UK’s most fun younger fighters, the occasion produced quite a few spotlight moments.
Two statistics notably underline the seminal nature of the occasion within the context of ladies’s sport: 35% of ticket purchasers and 40% of the Sky Sports activities tv viewers have been feminine, unprecedented percentages for an expert boxing occasion.
Two-time Olympic Gold medalist Claressa Shields turned the primary fighter in historical past to be topped an undisputed champion for a 3 time, as she defeated Britain’s Savannah Marshall with a unanimous factors victory.
Shields was handed the commemorative WBC Elizabethan Belt too, in tribute to the late Her Majesty Elizabeth II after the preliminary date for the undisputed world middleweight title struggle was postponed resulting from a nationwide interval of mourning following the passing of the UK monarch.
Within the co-main occasion, Alycia Baumgardner defeated Mikaela Mayer to unify the world tremendous featherweight titles. And three Staff GB Olympic fighters prolonged their unbeaten skilled data in entrance as Lauren Value, Karriss Artingtstall and Caroline Dubois confirmed off their expertise.
BOXXER CEO Ben Shalom mentioned: “It was a historic occasion. We staged one thing many thought wasn’t doable and it’ll go down within the historical past books. We hope it has set the stage for what’s to come back.
“I wish to thank Sky for his or her unwavering help for girls’s sport and boxing. From a standing begin, in simply 12 months our partnership has achieved a lot already and Saturday evening culminated in a record-breaking occasion.
“We consider within the energy of boxing and the subsequent era. Our focus from day one has to convey inclusivity, innovation and leisure to one of many oldest sports activities on this planet. We wish BOXXER to be a pressure for good inside boxing and have a optimistic impression on repositioning the game for its long-term well being and success.
“For girls’s sport this was actually iconic and we wish to thank all of the followers for the help together with everybody concerned and, after all, all of the fighters. We will now sit up for an especially shiny future and carry such optimistic momentum into the remainder of the 12 months with some enormous struggle nights forward.”
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