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Reebok named Shaquille O’Neal the President of Basketball in a newly created place. O’Neal was the primary signature athlete within the model’s historical past.
“We simply wish to do issues otherwise. That’s what we have been greatest identified for again then and what we wish to keep true to now,” stated O’Neal.
Allen Iverson was additionally named the Vice President of Basketball.
O’Neal can have a job in participant recruitment and enterprise improvement, with Iverson to concentrate on the model’s grassroots and neighborhood initiatives.
Reebok was purchased by Genuine Manufacturers Group in March 2022 for $2.46 billion.
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