Sergio “Checo” Perez can have “México en la cabeza”, fairly actually, for his residence race this weekend. The Oracle Purple Bull Racing driver will have fun Mexico by sporting a fan-designed helmet picked by Checo himself from hundreds of submitted designs.
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Oracle Purple Bull Racing, in partnership with inter.mx and America Móvil (Telcel-Infinitum-Claro), ran the competitors México en la Cabeza, which interprets to “Mexico within the head” and noticed entries from everywhere in the globe. The competitors known as on followers to embrace all the things that embodies Mexican tradition to create a novel art work for Checo, utilizing his helmet as their canvas.
THE CAMPAIGN
Followers worldwide welcomed the problem from Checo and Oracle Red Bull Racing, inter.mx and America Móvil (Telcel-Infinitum-Claro) to place pen to paper on a design which might carry Mexico to life on monitor. The joy amongst followers grew globally as near 32,000 folks downloaded the template, and the decision to motion noticed entries from 68 totally different international locations and led to hundreds of recent members becoming a member of the Crew’s fan platform, The Paddock. There was an enormous improve in signups from many South American international locations, together with 63% from Venezuela, 55% from Bolivia and 40% from Ecuador and Guatemala. In Checo’s residence nation of Mexico, there was an almost 50% rise in these wanting an opportunity to win a prized and uncommon spot on a System One driver’s lid.
The designs creatively mirrored Checo’s ardour for representing his nation within the pinnacle of motorsport. The choice course of was no imply feat, and the successful design was chosen by Checo, with the assistance of the Oracle Purple Bull Racing Crew, Mexican artwork curator Alfonso Miranda, Carlos Slim Domit, Grupo Carso, Chairman of the Board, Juan Ignacio Casanueva Pérez, CEO and Chairman of the board INTERprotección/inter.mx and Paola Perez.
THE WINNING DESIGN
The victor was 22-year-old Karla Lozano from San Nicolás de los Garza, Nuevo Leon, Mexico, who submitted a spectacular vibrant design that includes symbols and representations of Mexico, a design which items collectively the nation’s historical past and artwork and celebrates its wealthy tradition. Karla’s fundamental inspiration behind the design was alebrijes: brightly colored Mexican folks artwork sculptures that symbolize the nation’s magnificence, thriller, and magic. These embody grecas and Zapotec symbols, every with a which means behind every of them, equivalent to safety, happiness and work. The highest of the helmet includes a Xoloitzcuintle on the centre of the design, a culturally vital image in Mexico. Above this reads Checo’s signature mantra, “By no means Give Up”, sitting proper beneath his quantity 11.
To carry the get together and present the unimaginable celebratory ambiance on the Mexican Grand Prix, pinata parts are included across the entrance and rear of the helmet. These vivid and vibrant colors symbolize the colourfulness of Mexico, and the 2 stripes of inexperienced and pink allude to the nation’s flag as a reference to the state of Jalisco (the place Checo was born); some agaves had been added, a slight nod to Mexico’s signature drink.
Six-time Grand Prix winner Checo Perez says:
After I noticed Karla’s design, I knew I needed to have it on my helmet for Mexico. It’s glorious that the Crew can join with followers in the way in which we do right here and provides them alternatives like this. It was difficult to determine as a result of the entries had been so stable and thrilling. We requested folks to embrace my residence nation of their designs, they usually did. It was extraordinary to see what our tradition means to them. Karla’s artwork was the one which introduced all of it collectively for me and confirmed Mexico in such an ideal means. There are such a lot of little particulars, and the colors are distinctive. I all the time have México en la Cabeza, however this week, I’ll proudly present it with this specific helmet. I don’t suppose the pitlane has seen a helmet like this earlier than!
Karla Lozano, a contest winner from Nuevo Leon, Mexico, says:
After I came upon I had gained the competitors, I first informed my household. I couldn’t cease smiling; realizing that tens of millions would see my designs of individuals is unbelievable and has stuffed me with happiness and pleasure. We’re all rooting for Checo for the victory, and it’s an honour to say that he wore the helmet I designed on the Mexican Grand Prix. The competitors has been an important alternative, combining two issues I’m keen about, and it has helped make me and different followers really feel nearer than ever to System 1.
Marcela Velasco Cámara, América Móvil Chief Advertising Officer, says:
Checo and América Móvil share basic values, equivalent to a deep love for Mexico, which he has taken worldwide at high pace and with nice tenacity. We’re delighted that his helmet design for the Mexican GP represents not solely that love for the nation but additionally a recognition of our expertise in our nation, because the successful design is of Mexican origin. At América Móvil, along with Sergio, we work to allow a greater world.
Gabriela Gutiérrez, Chief Advertising Officer INTERprotección/inter.mx says:
At inter.mx, now we have supported Checo because the starting and have grown and advanced collectively. Seeing our brand on the helmet of one of the best Mexican driver of all time fills us with pleasure. We have now all the time raced with Checo, however this helmet is much more particular as he’ll run with all of México en la cabeza.
The successful helmet was unveiled at a media occasion right this moment held in Mexico Metropolis. The Crew is additional uniquely activating this marketing campaign, bringing F1 nearer to the folks on the streets of Mexico – preserve your eyes peeled on Oracle Purple Bull Racing socials for extra…
