NEW YORK, Aug. 23, 2022 — Rothy’s and evian® water introduced the launch of a limited-edition, tennis-inspired capsule assortment made with repurposed evian water bottles from the 2021 US Open, solely created by Rothy’s. With a shared mission to considerably scale back and repurpose plastic waste, Rothy’s and evian collected roughly 72,000 evian bottles from New York’s largest tennis match final 12 months, and reworked them into a surprising capsule assortment utilizing Rothy’s signature 3D knitting course of.
Every September, almost 10 tons of plastic is generated at this annual tennis occasion and diverted away from landfills through recycling. In 2021, Rothy’s and evian dedicated to working collectively to discover a round resolution for a portion of diverted waste, equating to roughly 72,000 evian bottles. Collectively, the manufacturers introduced a shared purpose of giving evian bottles collected from the match an elegant second life as a part of a capsule assortment of court-side necessities, made utilizing Rothy’s low waste, circular-focused manufacturing technique. Now in 2022, this first-of-its-kind assortment the place courtside type meets round manufacturing debuts simply in time for the peak of the 2022 tennis season.
To create the capsule assortment, evian bottles have been blended with different recycled plastic bottles after which reworked into delicate, washable thread, which Rothy’s used to knit every merchandise to form. The limited-edition choices characteristic an assortment of sturdy and washable footwear, tennis gear and equipment together with:
- The Slip On Sneaker ($125)
- The RS01 Sneaker ($175)
- The Cap ($95)
- The Visor ($75)
- The Racket Bag ($325)
- The Sling ($195)
- The Duffel Bag ($495)
As each Rothy’s and evian pursue a closed-loop future, the partnership comes on the heels of each manufacturers’ commitments to be round by 2023 and 2025, respectively.
By designing with recycled supplies, circularity is an inherent profit baked into Rothy’s enterprise mannequin. Rothy’s builds each product in its wholly-owned workshop, utilizing world-class knitting know-how to create footwear and equipment—with almost no waste. Furthering its mission, in March 2021, Rothy’s introduced its pledge to achieve round manufacturing by 2023, pioneering the shoe recycling know-how to include twice-recycled supplies into new merchandise. Investing in nature-based carbon reductions for each mile of transport, Rothy’s will even attain carbon neutrality by 2023.
“Impressed by the staggering quantity of waste our founders noticed in different footwear manufacturing, Rothy’s was based with the purpose of making one thing higher: higher supplies, higher manufacturing, higher product. We have now constructed a sustainable enterprise from the bottom up, together with an owned and operated Rothy’s manufacturing facility, the place each single Rothy’s product is made. We’re excited to collaborate with evian to showcase Rothy’s transformative capabilities and show that by innovation we discover new makes use of for single use plastic.” — Saskia van Gendt, Rothy’s Head of Sustainability
Packaging permits evian to convey its spring water to customers, preserving the individuality of evian pure spring water’s high quality – however the model believes it shouldn’t come on the expense of the atmosphere. evian is licensed carbon impartial and all bottles are totally recyclable1. evian is a part of Danone North America, one of many world’s largest licensed B Firms, a part of a rising motion of established firms utilizing enterprise as a power for good. Immediately, evian pure spring water 1.5L bottles within the US are made out of 100% rPET2.
“Our pioneering spirit drives the evian model to seek out revolutionary and sustainable methods to assist restrict packaging waste and promote recycling. This partnership has allowed us additional our round dedication and actually give our product a second life along with the sustainability vogue leaders at Rothy’s. Collectively, we’re impressed by the game of tennis, and after an thrilling journey collectively over the previous 12 months, we’re thrilled to introduce this one-of-a-kind assortment to the world.” — Leeni Hämäläinen, Advertising and marketing Director at evian North America.
The Rothy’s x evian capsule assortment will likely be accessible beginning at the moment for a restricted time, solely at Rothys.com and Rothy’s New York Metropolis retailer areas, with retail costs starting from $75 to $495.
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