Qualcomm Applied sciences, Inc. and the Mercedes-AMG PETRONAS F1 Crew introduced a multi-year settlement that includes the Snapdragon model.
Click on right here to subscribe to our print edition!
The strategic collaboration will leverage the ability of the Snapdragon® platform to create distinctive fan experiences, each in-person and digitally. The staff will discover alternatives to leverage Snapdragon and different Qualcomm® applied sciences to speed up its digital transformation and create a world-leading good area on the staff’s campus within the UK.
Snapdragon is Qualcomm Applied sciences’ shopper product model. Snapdragon platforms energy experiences throughout lots of the world’s premium smartphones, gaming and XR gadgets, related vehicles, PCs, and wearables.
The Snapdragon brand proudly options on the staff’s 2023 automotive, the Mercedes-AMG F1 W14 E PERFORMANCE, which was unveiled on the Silverstone circuit within the UK at present. Snapdragon branding can even characteristic on the drivers’ race fits, the clothes of senior personnel and throughout the storage and staff atmosphere’s trackside.
Don McGuire, SVP and CMO of Qualcomm Applied sciences, Inc., mentioned:
Snapdragon delivers premium experiences, and our companions are finest at school. The Mercedes-AMG PETRONAS Formula One Team is the main tech-forward staff in F1, making them the perfect accomplice of alternative for the Snapdragon model. Collectively, we’re dedicated to reimagining the fan expertise by bringing Snapdragon to followers worldwide.
Toto Wolff, Crew Principal and CEO of the Mercedes-AMG PETRONAS Components One Crew, commented:
Innovation is core to our enterprise. It’s simply as essential in connecting with our followers and constructing the long run office as it’s within the design and creation of our race vehicles. With the Snapdragon model, we now have the proper accomplice to innovate and remodel. We sit up for creating distinctive and daring options as we push forward in these areas.
Richard Sanders, Chief Business Officer of the Mercedes-AMG PETRONAS Components One Crew, added:
We’re happy to announce our collaboration with Qualcomm Applied sciences and welcome them into our increasing accomplice ecosystem. With a number of thrilling initiatives deliberate, our shared ardour for expertise and innovation will deliver noticeable advantages to our followers, companions, and staff. It’s nice to welcome the Snapdragon model and to see the brand on our newly launched 2023 automotive. We sit up for broadening our collaboration as we embark on our renewed partnership.
About Qualcomm
Qualcomm is enabling a world the place everybody and all the pieces will be intelligently related. Our one expertise roadmap permits us to effectively scale the applied sciences that launched the cell revolution – together with superior connectivity, high-performance, low-power computing, on-device intelligence and extra – to the following technology of related good gadgets throughout industries. Improvements from Qualcomm and our household of Snapdragon platforms will assist allow cloud-edge convergence, remodel industries, speed up the digital economic system, and revolutionize how we expertise the world, for the larger good.
Qualcomm Integrated consists of our licensing enterprise, QTL, and most of our patent portfolio. Qualcomm Applied sciences, Inc., a subsidiary of Qualcomm Integrated, operates, together with its subsidiaries, considerably all of our engineering, analysis and growth capabilities and considerably all of our services companies, together with our QCT semiconductor enterprise. Snapdragon and Qualcomm branded merchandise are merchandise of Qualcomm Applied sciences, Inc. and/or its subsidiaries. Qualcomm patented Qualcomm Integrated licenses applied sciences.
