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PRIME is now the official international sports activities drink of the UFC. The sports activities hydration drink model based by KSI and Logan Paul has signed a multi-year advertising partnership with the UFC that features branding, advertising, and social media content material creation.
The UFC announced the information by a press launch.
“We’re excited to call PRIME the Official Sports activities Drink of UFC and an official accomplice of the UFC Efficiency Institute,” UFC President Dana White stated. “Logan and KSI have labored laborious to construct PRIME into the best-tasting, hottest sports activities drink available on the market. With their large social media following and UFC’s international attain, we’re going to get the PRIME model in entrance of lots of of hundreds of thousands of followers all around the world. Whether or not you’re an expert athlete or in the event you simply love figuring out, PRIME ought to be your first alternative for a go-to sports activities drink.”
PRIME Replaces BodyArmour because the Unique Sports activities Drink of the UFC
KSI and Paul co-founded and launched PRIME in early 2022. Solely a yr later, the drink model has now partnered with the most important MMA firm on the earth.
“I’ve been a fan of UFC for so long as I can keep in mind, so having the chance to accomplice with them and amplify the PRIME model is a test off the bucket record,” Logan Paul stated. “Collectively, we’re a worldwide powerhouse and this collaboration is bound to increase far past the Octagon with a possibility to present again within the course of with the UFC Basis.
“This partnership permits us to faucet into UFC’s fan base and attain a large international viewers throughout a number of platforms, giving us the power to flex our advertising muscle groups and show we’re a dominating pressure within the trade,” KSI stated.
PRIME can even develop into the primary presenting accomplice for the UFC Basis. They’ll contribute to the non-profit group by making a youth program aimed to assist individuals in underserved communities. They’ll make their UFC debut the week of UFC 284 on Feb.11.
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