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Forward of the 2023 season, Scuderia AlphaTauri is worked up to announce a multi-year partnership with PKN ORLEN, one of many largest oil and gasoline firms in Central Europe. Like Formula 1, ORLEN is a world model working in round 100 nations throughout six continents. Due to this fact this partnership will present the right advertising platform to proceed growing model consciousness and facilitate a variety of worldwide activations for the model.
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ORLEN’s branding will function in a number of prime places on the soon-to-be-released AT04, together with the rear wing and the motive force attire.
Daniel Obajtek, CEO of PKN ORLEN, stated:
ORLEN Group is Central Europe’s most important multi-utility concern, serving greater than 100 million clients. World model recognition is important to attaining our strategic objectives. Almost half of the Group’s revenues come from gross sales overseas. That’s why we all the time deal with sports activities sponsorship, which is essential to our presence in the perfect racing sequence. With Method 1’s recognition, we’re capable of attain lots of of thousands and thousands of followers worldwide, and we’ve been utilizing the identical advertising plan in Poland and all over the world for years. With our new partnership with Scuderia AlphaTauri, we’ll maintain profiting from the game’s monumental potential.
Franz Tost, Group Principal of Scuderia AlphaTauri, commented:
I’m happy to begin the 2023 season with constructive information for the staff. ORLEN are one of many main oil and gasoline firms in Central Europe, and this partnership will permit them to additional improve their model consciousness by means of the worldwide platforms we provide as a staff. I’m wanting ahead to seeing their emblem featured on our new automobile on the launch in New York Metropolis subsequent month and the way this partnership progresses over the approaching years.
About PKN ORLEN:
PKN ORLEN is an built-in, multi-utility firm working in Central Europe and Canada. Over 100 million folks in Europe get their power and fuels from the corporate, and our high-tech merchandise are bought in about 100 nations on six continents. PKN ORLEN pursues strengthening our place as a regional chief within the power transition by implementing clear and sustainable applied sciences and energy technology based mostly on low- and zero-emission sources. The corporate’s actions are based mostly on a long-term purpose of zero emissions by 2050.
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