Odyssey White Hot Versa and New OG Putters

• Odyssey White Sizzling OG continues in 2023 with a brand new design and value level.
• Odyssey is bringing again the favored Versa alignment scheme.
• 2023 White Sizzling OG (MSRP: $199) and White Sizzling Versa (MSRP: $249) each at retail on Feb. 3.

All that’s previous is new once more at Odyssey Golf in 2023 and a few of you will be actual glad about that.

Sure, the No. 1 putter on the PGA TOUR (three for 3 for Odyssey-using winners in January to date) is appearing prefer it’s 2013 as a substitute of 2023. Odyssey just isn’t afraid of wanting backward to maneuver ahead. Why wouldn’t they with their stable monitor file stuffed with optimistic designs?

True, Odyssey already kind of did the retro factor in 2021 after they revived the original-recipe White Sizzling insert for the OG White Hot OG line. Odyssey did that as a result of gamers continued to make use of their previous White Sizzling putters fairly than altering to new fashions. So Odyssey did the good factor and gave the individuals the insert they wished.

In 2023, they’re taking a web page from their very own playbook and once more resurrecting a preferred Odyssey design. Persevering with to provide the individuals/clients what they need looks as if a stable advertising plan to me. What has Odyssey returned to the clamoring public? In a phrase, Versa.

Black-White-Black is Again. All proper!

Clearly, Odyssey can’t simply rerelease their Versa putter designs from 2013. I suppose they may however that might imply fully discounting the last decade of putter efficiency progress Odyssey has made for the reason that unique Versa launch. Why not have each? Identical to they did with the White Sizzling OG line, Odyssey is taking the core retro Versa parts cherished by golfers and merging them with present design methodologies.

How about we check out the White Sizzling OG and Versa strains to see how Odyssey was capable of merge the previous with the brand new?

Odyssey 2023 White Sizzling OG

The 2021 White Sizzling OG line was a profitable throwback to the salad days of the unique White Sizzling putters. A lot in order that this would be the third manufacturing 12 months for the White Sizzling OG line. In a time when most putter strains reside two years max, incomes the extra 12 months is an applaudable anomaly. I’d enterprise that buyer suggestions and gross sales enabled the OG to proceed. If that’s the case, it’s attention-grabbing that the Odyssey folks determined to make a reasonably main design change in 2023.

Don’t fear. The unique recipe White Sizzling insert remains to be protected. The brand new adjustments give attention to weighting and pricing.

Exit Detachable Weights, Enter New Pricing

The 2023 White Sizzling OG putters not function detachable sole weights. Discuss going backwards. In a time when putter firms try to make their putters increasingly more advanced, Odyssey has chosen to simplify the White Sizzling design by sliding the only real weights proper on out of the image.

However why would they do this? Doesn’t everybody spend hours adjusting the weights on the underside of their putters?  Based on weight equipment gross sales, Odyssey believes most shoppers by no means regulate the weights. I’d wager some don’t even know the weights are detachable.  I do know that to we putter tinkerers, that idea appears blasphemous. Foolish because it appears, some individuals don’t fiddle with their putters. They simply putt with them.

So Odyssey has completely eliminated the detachable weights from the White Sizzling OG line. In doing so, they lowered manufacturing prices and at the moment are capable of supply the White Sizzling OG on the new value of $199. A less expensive, high-quality putter is a win for shoppers. They’ve misplaced the weights however the White Sizzling OG putters nonetheless function the improved aesthetics and the White Sizzling insert.

Superb. A brand new putter line has decreased in value fairly than elevated. Now that could be a retro method I can get behind: Take away a function that most individuals don’t make the most of, then drop the value. That’s a win for shoppers. For Odyssey, it additionally offers them a putter within the sub-$200 market. For those who look across the store, there usually are not many putters beneath $200 nowadays. Odyssey has introduced their giant fish to a virtually empty pond.

The Return of Versa

The large story as we speak is the return of the Versa alignment scheme. When Versa hit the scene in 2013, it was a giant deal. It was unattainable to not discover these black/white/black painted putters. Shoppers couldn’t ignore them but in addition didn’t instantly perceive them. Why would anybody need these alternating colours on a putter?

All About Alignment

The aim of the high-contrast Versa alignment scheme is to assist golfers intention higher. The strains sit perpendicular to the goal line, serving to golfers sq. the face to their goal line. The Versa putters proved to be extremely popular, each with professionals and leisure golfers. Phil Mickelson performed a Versa 9 for years. The system proved common because it was simple to grasp and efficient.

So why has Versa returned? As soon as once more, demand and potential market alternatives. Versa gamers usually are not prone to ditch a Versa putter for one which has a unique alignment scheme. Tour gamers have caught with Versa. Placing instructors like Phil Kenyon reward Versa’s affect on placing. Different golfers on the market are too younger to have skilled the primary Vera launch. That makes for a bunch of potential Versa clients.

Like with the White Sizzling OG, how might Odyssey not give the individuals what they need?

2023 White Sizzling Versa

On Feb. 3, it’s best to have the ability to discover the 5 new White Sizzling Versa putter fashions in your native store. Whereas you’ll possible instantly acknowledge Versa’s acquainted aesthetics, don’t assume for a second that these new Versa putters are simply rebranded unique designs. Like with the White Sizzling OG,  Odyssey has blended the previous factor that you really want with the trendy Odyssey putter applied sciences.

White Sizzling Insert

Probably the most welcome change to the Versa design will possible be the inclusion of the White Sizzling insert. Good transfer, Odyssey. If buyer demand drove the return of the White Sizzling insert within the OG line, how might you not embrace it within the new model of Versa?

For the curious, the unique Versa featured a White Sizzling Professional insert. Black or white, after all.

Fashionable Odyssey Design Components

The 2023 White Sizzling Versa putters function up to date Odyssey design elements. First, there may be Odyssey’s Stroke Lab shaft. Stroke Lab is one other Odyssey expertise confirmed on Tour and with the buyer. For 2023, all Stroke Labs shafts will likely be pink. I anticipate you will notice a bunch of pink shafts throughout TV broadcasts and at your course.

The weighting scheme of the Odyssey White Sizzling Versa displays Odyssey’s present weights-forward philosophy. Not like the White Sizzling OG line, these putters do function adjustable weights. The weights are on the entrance of the putter, persevering with Odyssey’s 2022 plan of shifting the middle of gravity nearer to the face to enhance roll and consistency.

The load-forward philosophy can also be obvious wanting on the backside of the White Sizzling Versa Seven. You’ll possible discover first that the weights are ahead however then you will notice that the fangs on the rear have been hollowed out. This pushes the relative weight ahead as effectively. The unique Versa Seven was only a solid-soled putter. This Seven just isn’t that Seven.

The brand new White Sizzling Versa putters have throwback paint however they’re all fashionable Odyssey beneath the hood.

Fewer Fashions This Time Round

A minimum of with this preliminary launch, Odyssey has determined to dial again the variety of Versa putters they’re releasing. Fact be advised, releasing fewer putters than the unique Versa line is a straightforward process for the reason that unique Versa launch had about 6,000 black-white-black and white-black-white putters. Sure, there have been additionally some putters that the paint scheme was rotated 90 levels to be parallel to the goal line fairly than perpendicular. Clearly these putters additionally wanted to be supplied in each the black-white-black and white-black-white patterns.

There have been so many alternative Versa putters that we poked a little bit of enjoyable at Odyssey on April Idiot’s Day in 2013 with our announcement of the brand new Versa Driver.

The 2023 White Sizzling Versa line consists of 5 fashions, a couple of of which have some neck choices as effectively. Sure, that’s a far cry from the Nice Versa Flood of 2013 however I feel most individuals ought to have the ability to discover a putter within the bunch that fits their stroke and eye. Perhaps if these are a success, Odyssey will launch extra fashions and variations. Fingers crossed for a slant-neck white-black-white White Sizzling Versa 90 Seven.

General, it’s a great mixture of previous and new heads. You might have the classics just like the One and the Seven. The newer favourite Double Large is in there as effectively. There are two new head shapes. The brand new Three T compact mallet seems to be fairly a bit just like the Toulon Design Atlanta. The brand new quantity Twelve is the blockier mallet within the combine, evolving from the blockier Odyssey Eleven. From conventional blade to fashionable giant mallet, you may have a variety of choices.

My favourite Versa is the quantity Twelve with a slant neck. Oh, the toes yards of putts that Twelve and I’ve already made collectively. That putter is so cash.

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Ten Years Backward, But Nonetheless Ahead

It’s been 10 years since Odyssey launched the unique Versa line. The paint on the White Sizzling Versa line matches its predecessor however the brand new design incorporates a decade of putter discoveries. As a client, we actually are getting the perfect of previous and current. Shopper response needs to be attention-grabbing. A few of you’ll welcome the return of Versa and others will likely be experiencing it on the course for the primary time. For those who’ve by no means tried a Versa putter, now’s the time.

Pair the Versa design with ahead weighting, the Stroke lab shaft and the trendy White Sizzling insert and you’ve got probably the most attention-grabbing putter releases of 2023, The seems to be of the Versa will draw consideration within the putter corral. The Odyssey applied sciences and the MSRP of $259.99 ought to assist most of the putters transfer from the corral to the golf bag.

What do you concentrate on the return of Versa? Are you a Versa veteran or will this be your first publicity? Is there a mannequin that you’re drawn to or an unique Versa scheme that you just hope to see return? As I mentioned, I’d like to see the white-black-white possibility come again. Perhaps the 9 head form as effectively. A Sabertooth might be an excessive amount of to as for, although that might be cool as effectively.

Discover out extra concerning the new White Sizzling Versa and White Sizzling OG strains at Odyssey.com.

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