Novak Djokovic Invests + Named Ambassador In The Pioneer Of Hydration Smart-Tech, waterdrop

New York, New York, seventeenth January 2023 – Novak Djokovic, one of many world’s most revered and completed tennis gamers, introduced right now that he has joined waterdrop® as an investor and ambassador.

Primarily based in Vienna, waterdrop® has been shaking up the beverage trade since 2016, because of its waterdrop® Microdrink and world hydration platform. Decided to alter the basics of an out of date ecosystem, waterdrop® and Novak Djokovic determined to lift their voices towards unhealthy sugary drinks in plastic bottles.

This long-term partnership is about to focus on a brand new imaginative and prescient of the beverage trade and a brand new face of a dedicated era of athletes. Based on the Plastic Air pollution Coalition, a million plastic bottles are bought each minute world wide, and 91% of all plastic just isn’t recycled.

“Turning into an athlete doesn’t simply depend on expertise and coaching, but in addition on the alternatives you make to your physique. I needed to unlock many alternative spheres of information and apply them to my on a regular basis life. A wholesome way of life consists of correct hydration with no concessions on environmental influence. I imagine that by working collectively, we are able to make an actual distinction and do away with all of the plastic bottles on the tour,” says Novak Djokovic. “I make the choice to take duty for my selections as an athlete, as a public determine but in addition as a father, and to cease selling using any of those pre-filled drinks.”

Earlier to this announcement, the corporate has lately established itself as a reference when it comes to sports activities hydration with the launch of the waterdrop® Microlyte class: a brand new hydration-boosting dice that comprises 5 electrolytes and 9 nutritional vitamins. Not like conventional sports activities drinks, waterdrop® Microlyte is of course flavored, consists of no sugar or caffeine, and eliminates can and bottle waste with its dissolvable dice type.

Pushed by these improvements, waterdrop® goals to create a bunch of genuine and provoking leaders across the subject of hydration.

“We’re past excited to have Novak Djokovic becoming a member of our staff as an investor and ambassador. Novak is likely one of the biggest tennis gamers of all time and one of the revered champions within the sports activities world. He’s an inspiration not just for me personally however for a lot of generations. I met somebody really dedicated to the planet with deep data concerning the significance of hydration. His dedication to wholesome and sustainable residing aligns completely with our mission. We’re assured that with Novak Djokovic’s assist, we are able to make an actual influence and deeply shake (and alter) the beverage trade,” states Martin Murray, CEO & Founding father of waterdrop®.

The Austrian model is already supporting the US tennis gamers Danielle Collins and Taylor Fritz, highlighting the significance of dedicated model ambassadors in addition to reworking ATP tournaments plastic-bottle-free with progressive hydration benches. Novak Djokovic, who has made a big seven-digit funding will be part of waterdrop® in his position as investor and long-term world ambassador for your entire model.