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Initially entered as Stake F1 Group Kick Sauber, the Swiss staff has greeted the brand new yr with a brand new identify.
Stake, the betting, leisure and way of life model, will grow to be the staff’s unique title associate for the 2024 and 2025 seasons, earlier than it morphs into Audi, taking on the unique naming rights of the staff and establishing a first-of-a-kind model presence in System One.
The unprecedented transfer is a continuation of the partnership established in 2023 and can, based on the press launch, define new beginnings for the F1 Group, which is able to compete on this new identification in 2024 and 2025.
The partnership’s fan-centric focus may also be complemented by Stake’s takeover of the staff’s social media handles as @stakef1team, reflecting the squad’s new branding.
Stake F1 Group will mark the start of a model new, dynamic and thrilling period – one which breaks away from standard ideas of sports activities and leisure sponsorship. It goals to redefine advertising and marketing activations in an thrilling method, leaving no custom untouched and difficult the established order. On this revolutionary method, pleasure is the brand new foreign money for what guarantees to be the one of the vital participating groups on the grid. Stake F1 Group is crafted with the intention of maintaining the followers entrance and centre- by bringing a recent perspective on the intersection of sports activities and leisure.
Based in 2017 by a bunch of expertise and betting business entrepreneurs, Stake has established itself as a number one presence on the earth of sports activities and leisure ever since. The stepping up of Stake’s involvement on the earth of System One additional strengthens the model’s numerous roster of companions which additionally contains the likes of Canadian celebrity Drake, Everton Soccer Membership, the UFC; and plenty of extra.
In 2023, the model’s inaugural yr within the System One ecosystem, Stake already made its mark through a collection of distinctive activations which have targeted on cross collaboration with its different current model partnerships. Having efficiently reached a broad demographic that extends effectively past the normal System One fan base in its debut yr, Stake is planning a collection of high-profile experiences to happen throughout the 2024 F1 calendar – beginning with the eagerly awaited launch of the brand new C44, in February.
“Final season represented the beginning of Stake’s journey in System One,” mentioned Alessandro Alunni Bravi, “and the model’s new function headlining Stake F1 Group represents the pure and thrilling subsequent step on this path. Stake not solely efficiently tapped into System One’s rising fan base to boost its personal neighborhood; but in addition launched a totally new viewers to the game, one thing that benefitted not solely our staff but in addition everybody else in F1. We had the chance to take part in some unbelievable activations with a few of Stake’s ambassadors, together with Argentine soccer legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will probably be a brand new web page and the prospect to do extra, higher, and attain even farther: we’re trying ahead to an much more thrilling calendar of occasions on this new season.”
“We’re thrilled with the chance to carry an electrifying and brand-new identification into our System One staff,” added Edward Craven, Co-Founding father of Stake, “kickstarting the F1 season with a daring staff identify, Stake F1 Group. Fuelled by deep ardour for pace, innovation, and pushing boundaries, we at the moment are ideally positioned to take the staff to unprecedented heights from 2024 and past. The upcoming years will probably be an exciting trip with some mind-blowing activations deliberate that may redefine pleasure on and off the monitor. So, brace yourselves and keep tuned, as Stake F1 Group accelerates in direction of an thrilling future!”
“The previous season has been a testomony to the advertising and marketing and media worth that Stake has delivered to the F1 staff, particularly inside the digital panorama,” mentioned Akhil Sarin, Chief Advertising Officer of Stake. “The primary part of this partnership has succeeded in rising world model consciousness for all stakeholders. At Stake, we’re ready to take the staff’s attain, fanbase and visibility to unprecedented ranges. Our technique will probably be targeted on delivering unforgettable experiences that spotlight our unwavering dedication and dedication to innovation, leisure, and world connectivity.”
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