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New Period and Haas F1 Workforce, the one American staff competing within the FIA System 1 World Championship, are delighted to announce a brand new long-term partnership with the world’s main headwear and way of life model.
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The American model has been producing efficiency headwear for a few of the world’s most interesting leagues, groups and athletes since 1920. From the 2024 FIA Formula 1 World Championship onwards, New Period will present MoneyGram Haas F1 Workforce with a vital line of driver headwear, worn by Kevin Magnussen and Nico Hulkenberg, and staff headwear.
Particular version objects shall be produced for choose races all through the season, all to be featured throughout the enduring 9FORTY curved visor, the 9FIFTY snapback, mesh Trucker, and bucket collections.
Guenther Steiner, Workforce Principal of the MoneyGram Haas F1 Workforce, commented:
I’m naturally delighted that the New Period and Haas F1 Workforce are partnering collectively. They’re undoubtedly the main model in headwear, famend for giving sports activities followers, particularly, the very best line-up of headwear merchandise. The sheer scale of New Period’s business attain world wide shall be key to assembly the demand from our world followers – particularly these in the US.
We’re trying ahead to working with one other main American way of life model. Our shared synergies give us an important place to begin, and I sit up for our collaboration.
Paul Gils, VP of EMEA at New Period, shared:
As a System One fanatic and a agency believer within the energy of collaboration, I’m thrilled to witness the pure partnership between New Period, a beacon of American headwear craftsmanship, and the MoneyGram Haas F1 Workforce, a logo of American racing excellence. This collaboration underpins the shared values of innovation and precision that each manufacturers embody. It’s a testomony to our dedication to signify the perfect of American ingenuity on the worldwide stage.
About New Period
Since 1920, New Period has been handcrafting the best headwear on this planet. Right now, with attire and equipment traces, the model is a market chief rooted in sports activities and an influencer of road and way of life tradition across the globe. With over 500 licenses in its portfolio, New Period is the model of selection within the worlds of sport, style, music and leisure. The Firm is headquartered in Buffalo, N.Y., and its merchandise are offered in over 80 nations.
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