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Australian streaming platform Kick.com acquires naming rights to chassis for 2024 and 2025 seasons.
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Sauber Motorsport introduced that its present Main Companion, Kick.com, the progressive, community-driven streaming platform, has acquired the naming rights to the chassis of subsequent yr’s contender, which shall be generally known as the KICK Sauber C44. The brand new workforce title for 2024 and 2025 shall be launched within the forthcoming FIA Entry Checklist.
Kick.com’s branding has already appeared prominently on the bodywork of the F1 Workforce’s C43 at chosen races this yr, having been introduced as a Main Companion initially of the 2023 F1 season. As we speak’s announcement additional deepens the robust ties between the F1 Workforce and the streaming platform that has skilled large exponential development since launching final yr. Focusing on a worldwide viewers since its inception in October 2022, KICK is centred on a ‘creator-first’ mannequin based mostly on the trade’s most rewarding subscription income system, a 95-5 break up the place creators will retain 95% of their income. This strategy, alongside the participating content material created by a rising forged of creators that includes among the largest names in streaming and trade headliners, has resulted in Kick.com reaching an astounding 22 million registered customers since its launch, with hundreds flocking to the platform each day.
Alessandro Alunni Bravi, Workforce Consultant:
Sauber has at all times been about innovation, breaking the mould and defying conference. The partnership with Kick.com is the most recent and boldest show of the philosophy that drives us. Kick.com is redefining the best way stay streaming is completed, and they’ll undertake the identical disruptive strategy on the earth of Components One. With Kick.com, our aim is to take the following step to find new and progressive methods to get nearer to our followers.
Bijan Tehrani, Co-Founder at Kick.com:
Kick.com has seen super development since its inception and is constant to make waves within the streaming trade. KICK’s content material is fast-paced and interesting, like what we witness each Grand Prix weekend. Similar to this partnership, KICK was primarily destined for the racetrack. We’re thrilled to take our collaboration to an unparalleled magnitude, backed by our information of the motorsport tradition and our ardour for cutting-edge expertise. Exceptionally, this universally fashionable sport aligns completely with our product and what we’re constructing at Kick.com.
Akhil Sarin, Chief Advertising Officer at Kick.com:
We’re thrilled to disclose the disruptive collaboration between two progressive manufacturers. With the elevation of KICK’s affiliation with the workforce from Main Companion to Chassis Naming Rights Companion, this partnership is about to redefine the boundaries of fan engagement, delivering an unprecedented expertise for motorsport lovers worldwide. Get able to embark on an exhilarating journey with Kick.com, the place ardour meets efficiency within the quick lane of digital leisure.
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