Muller ends partnership with UK Athletics

The Muller sponsorship, like all good issues, has come to an finish. UK Athletics has been lucky to have Muller sponsoring their occasions for the final seven years. Each Muller and UK Athletics introduced the ending of the sponsorship in a really elegant manner. By no means, ever do one thing hasty with a sponsor, as you by no means know when the connection may come round as soon as once more. 

Sponsors are pulling out of long-term relationships presently. John Hancock has simply introduced that 2023 shall be their final yr with the Boston Marathon. Altering sponsorship wants, altering financial instances and altering management all come to play a component within the course of. 

BIRMINGHAM (GBR): UK Athletics’ partnership with Muller, who had been title sponsors of their televised occasions, has ended after seven years. The federation’s CEO Jack Buckner mentioned: “We’d prefer to thank Muller for his or her assist of our occasions over time and the dedication they confirmed to athletics. We’ll after all be searching for new companions for our occasions and the broader sport figuring out that athletics continues to supply a powerful return on funding. We’re excited for our occasion sequence in 2023 with a return to the London Stadium already introduced and shall be saying our different fixtures quickly.”