The Mercedes-AMG F1 Group will deliver an revolutionary and world-leading hospitality providing to Las Vegas. For November’s extremely anticipated Grand Prix, Vegas Membership will set the usual in premium trackside leisure and reinvent company occasion hospitality by means of a location-based design, expertise, and ambiance.
Click on right here to subscribe to our print edition!
Vegas Membership will mix an unparalleled view of the thrilling on-track motion, with immersive off-track experiences that includes dwell music, A-list DJ units, and cabaret, together with positive connoisseur delicacies and speciality cocktails. Set over three ranges, the area will take the very essence of Sin Metropolis and distil it into each facet of Vegas Membership.
The bottom ground will deliver individuals collectively in an open format customary on an old-school speakeasy. An intimate and relaxed surroundings will greet visitors on the second ground, with fantastically curated areas inviting visitors to unwind. The third and prime flooring will present direct views of the observe. This might be mixed with distinctive leisure, with visitors experiencing the synergy of motorsport and main Vegas reveals. Different actions embody a digital storage expertise powered by Snapdragon, immersing visitors within the hustle and bustle of the pit lane, and an IWC watchmaker activation.
The introduction of Vegas Membership comes after the profitable launch of Miami Membership, a equally immersive expertise held on the Miami Grand Prix in Might. The idea will proceed into 2024, with quite a few races set to characteristic this partaking hospitality providing.
Victoria Johnson, Mercedes-AMG F1 Group Advertising and marketing Operations Director, mentioned:
Innovation and excellence are on the core of every little thing we do right here on the staff. That’s true each on-track and off-track. We have now refined our hospitality providing and at the moment are taking the subsequent step. Our purpose is to create a very immersive expertise for our visitors. We’ll allow them to expertise the world’s quickest sport in a method like by no means earlier than. After two profitable years in Miami, we’re delighted to be bringing the idea to Las Vegas and at additional races in 2024.
