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CHICAGO (January 8, 2024)—The Affiliation of Pickleball Gamers (APP) introduced a big addition to its entrance workplace, welcoming Melissa McCurley—one among pickleball’s most skilled stewards—to the group’s management group as the manager vp of the APP’s competitors initiatives.
“Melissa is among the forefront leaders within the pickleball trade, considerably shaping the game’s development and assets over the past decade,” mentioned APP Founder Ken Herrmann. “After I was beginning the APP again in 2019, Melissa was a trusted advisor who helped guarantee our imaginative and prescient and aims had been established for long-term, enhanced participant expertise. Her continued dedication to rising pickleball as an inclusive sport is inimitable, and we’re thrilled to have her be part of the APP household as we increase alternatives for leisure play.”
On this new function, McCurley oversees the APP’s competitors area whereas sharing her data and experience within the grassroots pickleball initiatives throughout the group. Her prior expertise consists of practically a decade as proprietor and CEO of PickleballTournaments.com, a number one pickleball match administration software program platform. Underneath her management, the corporate grew as a worldwide powerhouse from supporting 93 tournaments serving about 10,000 gamers in 2014 to now supporting greater than 1,200 occasions and 300,000 gamers.
McCurley additionally helped USA Pickleball create and launch the game’s first algorithmic data-driven ranking system. McCurley recurrently oversaw match attracts with 1000’s of gamers, changing into the primary particular person to run tournaments with greater than 800 gamers then rising to run the primary match with greater than 3,000 gamers. Her savvy management, calm stewardship and honesty enabled the rising pickleball trade to develop and adapt occasions to the wants for each amateurs and professionals.
“I couldn’t be extra thrilled about changing into a member of the APP household,” McCurley mentioned. “With the continued speedy development of the game and the continued adjustments to client wants coupled with the tools and expertise advances within the trade, I simply couldn’t keep retired.”
McCurley continued: “The APP’s deal with the grassroots and development of the game throughout a number of choices gives an ideal match with my imaginative and prescient, core abilities and values. I stay up for bringing a decade of distinctive expertise that aligned with essentially the most explosive decade of development in pickleball’s 58-year historical past. I’m excited to proceed supporting the expansion, entry and development of pickleball with APP by growing revolutionary, artistic and motivational approaches to launch main pickleball manufacturers.”
McCurley’s accolades as a outstanding determine within the pickleball trade embody being referenced because the “Most Influential Individual in Pickleball” by sports activities media; receiving the “Pickleball Service Trade Award” from the Racquet Sports activities Trade group in 2020; a nomination for the Pickleball Corridor of Fame in 2023; and incomes the US Open Pickleball IMPACT Award in 2022. The latter award yearly acknowledges the particular person or group who has had a fantastic influence on the game of pickleball and the expansion and success of the US Open Pickleball Championships.
Earlier than her profession in sports activities enterprise and expertise, McCurley served in the USA Navy as a Hospital Corpsman for eight years throughout Operation Desert Storm, caring for navy members, their households and World Conflict II veterans. Her service to our nation continued in varied roles at Digital Knowledge Providers (EDS), together with: main the set up and expertise construct out of the Navy and Marine Corps first widespread infrastructure and workplace atmosphere; organising the Navy’s Disaster Response Middle on the Washington Navy Yard, which cared for households impacted by the Sept. 11, 2001, assault on the U.S. Pentagon; and establishing the Navy’s Emergency Response Staff that restored Naval communications impacted by Hurricane Katrina.
McCurley is one among three feminine leaders not too long ago added to the APP’s entrance workplace. They be part of because the APP launched 2024 with a brand new professional group competitors and new novice format. The APP Tour makes its subsequent cease in Punta Gorda, Fla, providing 5 days of pickleball motion for followers and neighborhood members to expertise on Jan. 17-21. Extra details about the APP, its 2024 schedule and extra is out there on theapp.international.
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