McLaren Racing and Google extend their partnership

McLaren Racing and Google in the present day introduced the enlargement of their partnership. Google will proceed because the Official Major Companion of the McLaren Components 1 Crew and an Official Companion of the NEOM McLaren Excessive E Crew.

Click on right here to subscribe to our print edition!

The partnership will proceed to deliver the perfect of Google merchandise and expertise to McLaren Racing. McLaren will use 5G-enabled Android units and Chrome browsers throughout its operations each on the observe and on the McLaren Know-how Centre to assist the staff function extra successfully and increase efficiency.

In the course of the earlier season on the Qatar Grand Prix, McLaren achieved a world-record pit cease time of 1.8 seconds. This milestone was achieved with the help of Android telephones, tablets, and smartwatches by the pit crew trackside, which allowed them to analyse follow movies shortly and securely share suggestions with the staff to boost pit cease efficiency and save time.

The enlargement will see an elevated presence of Google Pixel. As well as, McLaren Racing will leverage Google Cloud’s AI applied sciences to assist visualise race knowledge and supply insights throughout the staff, together with radio sentiment. The groups may also collaborate to make use of AI to make processes extra environment friendly and optimise sources, persevering with the partnership’s concentrate on innovation to realize a aggressive edge.

Google Chrome, Android and Pixel branding will probably be featured on the McLaren MCL38, the pit crew overalls, staff package and driver overalls of McLaren Components 1 drivers Lando Norris and Oscar Piastri. Google Pixel branding will proceed to function on the Excessive E race automobile and race fits of Excessive E drivers Cristina Gutiérrez and Mattias Ekström.

To study extra, go to the McLaren F1 demo area in Google’s Android sales space on the Cell World Congress from February 26-29, 2024.

Matt Dennington, Government Director, Partnerships & Accelerator, McLaren Racing, mentioned:

We’re delighted to increase our partnership with one of many world’s most recognisable manufacturers forward of the 2024 F1 season. Due to the expanded partnership, we’ll proceed to profit from Google’s merchandise throughout the staff and guarantee our focus stays on excessive efficiency on observe.

Nick Drake, Vice President, World Advertising, Google, mentioned:

McLaren deeply values innovation, efficiency, and inclusion — values that resonate deeply with Google. By seamlessly integrating the perfect of Google companies, like our groundbreaking AI platforms, Android, Chrome, Google Cloud and Google Pixel, throughout their groups within the workplace and in pit lane, we consider these instruments will assist take McLaren’s race day efficiency to new heights this season at each stage of racing.”