ORLANDO, FL (December 15, 2022) – Main League Pickleball and Margaritaville introduced title sponsorship of the fast-growing skilled pickleball league, branding the league as “MLP by Margaritaville.” This marks a seminal second for the game with one of many largest business offers ever for MLP, including a world class accomplice to raise the dwell expertise for followers and gamers.
Margaritaville will play a big half within the branding and technique of on-site fan activations and immersive leisure, bringing a Margaritaville frame of mind to the MLP group at tournaments nationwide. Tonight kicks off the 2023 marketing campaign for MLP with the airing of the MLP Premier Stage draft at 9:00pm EST dwell on Tennis Channel.
“I’m pleased to be in the identical boat with MLP,” mentioned Jimmy Buffett. “The primary time I performed pickleball, I used to be hooked. Enjoyable has all the time been part of life to me and I consider pickleball as the right ratio of labor to play. We will’t wait to convey this partnership to life for MLP gamers and followers. See you on the courtroom. Fins Up, Paddles Up!”
Margaritaville has been linked to pickleball and a driving power behind the expansion of the game within the journey and hospitality house for over 5 years. The model has greater than 30 devoted courts throughout their lodging places, with enthusiastic residents all the time on the courts on the model’s Latitude Margaritaville active-living communities in Daytona Seaside, FL; Hilton Head, SC; and Watersound, FL.
“We take pleasure in our longstanding help of the game via multi-faceted occasion sponsorships and the rising variety of courts at our lodging locations,” mentioned John Cohlan, CEO of Margaritaville. “It’s thrilling to be a part of pickleball’s continued success and evolution, so we look ahead to maintaining the momentum going with Main League Pickleball and the league’s one-of-a-kind occasions and spectacular assortment of staff homeowners, gamers, and executives.”
Margaritaville has collaborated with numerous integrations and tournaments, together with serving because the title sponsor of the USA Pickleball Nationwide Championships since 2018, the Powered by accomplice of the US Open in Naples since 2017, and because the Official Lodging Accomplice of the PPA. A line of Margaritaville pickleball paddles and equipment can also be obtainable via HEAD, a number one sports activities gear firm.
“For the reason that inception of MLP, the league has been deliberate about bringing on companions who unlock new methods and alternatives for us as a league,” mentioned MLP Founder and Chairman, Steve Kuhn. “As we proceed to innovate the dwell expertise for companions, followers, and gamers, there is no such thing as a higher accomplice than Margaritaville. Their model is definitely a life-style and we are able to’t wait to convey the Margaritaville expertise to MLP occasions in 2023 and past.”
This week, MLP unveiled a dynamic league format for 2023 together with 24 groups that includes excessive profile possession teams, two seasons with main occasions throughout the U.S., a promotion and relegation system, and expanded prize cash as much as $5M. This made MLP the primary main American skilled sports activities league to implement a promotion and relegation system by introducing top-tier MLP Premier Stage and upstart MLP Challenger Stage with groups competing in two 3-event seasons to solidify their spot within the high Stage.
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