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As Method 1 prepares to have fun its seventy fifth anniversary in 2025, it was introduced right now that LVMH will change into a International Accomplice beginning in 2025 by way of a groundbreaking 10-year settlement. The partnership will see a number of of LVMH’s iconic Maisons, equivalent to Louis Vuitton, Moët Hennessy, and TAG Heuer, concerned within the collaboration. This marks a brand new period for each LVMH and Method 1 as they align their strengths to create unparalleled experiences for followers and purchasers alike.
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This unprecedented settlement between LVMH and Method 1 comes at a time of rising world pleasure for motorsport. The partnership will merge the world chief in luxurious with the head of motorsport, uniting creativity, innovation, and high-performance excellence. LVMH and Method 1, two giants of their respective fields, goal to bridge the worlds of sport and luxurious, creating thrilling, one-of-a-kind experiences that embody one of the best of each worlds.
On the core of this collaboration is a shared pursuit of excellence and innovation. LVMH, identified for its craftsmanship and luxurious, will carry its savoir-faire to Method 1 by way of bespoke activations, hospitality, restricted editions, and premium content material. This partnership is not only about merging two giants of their respective fields however about pushing the boundaries of what’s attainable. LVMH and Method 1 will proceed pushing their industries’ boundaries, showcasing a mix of elite motorsport and time-honoured craftsmanship.
From the inception of Method 1 in 1950 to its modern-day success, LVMH and its Maisons have lengthy been part of the game’s historical past. This new partnership permits Method 1 and LVMH to write down new chapters, with every of LVMH’s Maisons contributing their distinctive experience and power to raise the collaboration. The joy surrounding this partnership is palpable, and LVMH and Method 1 are poised to ship unforgettable experiences for the subsequent decade.
Keep tuned for extra thrilling particulars concerning the LVMH and Method 1 partnership, which shall be unveiled in early 2025.
Greg Maffei, President and CEO of Liberty Media, acknowledged:
“LVMH and Method 1 are two world manufacturers that persistently push the boundaries of creativity and innovation, values core to Liberty Media. We had been thrilled to work with one of many LVMH Maisons in the course of the Las Vegas Grand Prix final yr and to broaden our relationship with the Group as they change into a International Accomplice. The chance to scale our business preparations symbolises our imaginative and prescient for Method 1 because the enterprise grows its platform. We sit up for working with Bernard and Frédéric Arnault.”
Bernard Arnault, Chairman and CEO of LVMH Group, remarked:
“On the core of our Maisons and Method 1 exercise lies a shared dedication to individuals, excellence, and innovation. Whether or not in motorsport, trend, watchmaking, or wine and spirits, each element counts on the trail to success. This relentless pursuit to interrupt boundaries, whether or not in our workshops or on circuits world wide, evokes our imaginative and prescient. It’s this shared dedication to excellence and innovation that we goal to carry to life on this distinctive partnership between Method 1 and our Group.”
Stefano Domenicali, President and CEO of Method 1, added:
“Our sport is based on the relentless pursuit of excellence, a worth that additionally lies on the coronary heart of LVMH, so I’m delighted to announce this historic partnership will start in 2025. As Method 1 continues its world development, attracting new and extra numerous audiences, the energy and breadth of LVMH make it the right associate for us to work with as we glance to repeatedly improve the expertise of our followers and the heritage of our unbelievable sport. It is a landmark partnership for each corporations, and I wish to thank Bernard and Frédéric Arnault for his or her imaginative and prescient and dedication to carry this to life.”
Frédéric Arnault, CEO of LVMH Watches, concluded:
“Lately, Method 1 has change into one of the crucial fascinating sports activities on the earth. It’s a vibrant self-discipline that echoes plenty of values which are crucial to us, equivalent to innovation, group spirit, and efficiency. For a few years, a number of of our Maisons have additionally chosen to spend money on Method 1, whether or not to create distinctive experiences or for moments of celebration. With our Maisons and the experience of our Group, we wish to develop additional this experiential dimension that Method 1 gives worldwide. We’re solely firstly of this partnership, however the seasons that await us promise to be extraordinary.”
LVMH and Method 1 are actually set to embark on an thrilling new journey, uniting the world of luxurious with the fun of motorsport to ship an unmatched stage of excellence and creativity.
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