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Lewis Hamilton is formally getting into the posh fashion enviornment. The seven-time world champion, who inked a model ambassadorship take care of Dior earlier this yr, has appeared in his first marketing campaign for the French vogue home.
The marketing campaign for Dior’s new way of life capsule assortment — designed by Kim Jones in collaboration with Hamilton — affords the primary glimpse into his high-fashion period as he gears up for the transfer to the famed Italian outfit. Slightly than taking inspiration from the pit lane, photographer Rafael Pavarotti’s photographs showcase one other one among Hamilton’s high-octane passions.
“I began snowboarding after I was 23 — fairly late, actually — however I am going yearly with out fail,” Hamilton told WWD over the weekend, noting that he additionally enjoys skydiving and browsing. The ski-inspired capsule was produced from 80% sustainable supplies, together with no animal leathers at Hamilton’s request. “We wish to be sure that it has affect,” he mentioned.
Shot on the background of a vibrant blue mountain vary, the gathering options wide-leg trousers, knit sweaters and outsized jackets – a silhouette that isn’t unfamiliar to Hamilton whose daring sartorial decisions have turned the F1 paddock entrance right into a catwalk. Most just lately, he is turned heads whereas sporting head-to-toe Dior ensembles in Austria, Hungary and Baku.
The driving force additionally bonded with Jones, who grew up in Africa, over their shared love of the continent, with a number of items incorporating African-inspired motifs. “A number of the materials have been made in Burkina Faso. We’re working with somebody who’s serving to us supply sustainable materials all through the continent and actually taking a look at what we are able to do to assist get the following era of individuals educated to have the ability to come work in a studio like this,” Jones mentioned. The gathering shall be launched in-store and on-line on October 17.
Hamilton arrives in Baku sporting Dior
Picture by: Zak Mauger / Motorsport Photos
Dior’s mother or father firm, LVMH, is making high-profile efforts to develop its attain inside F1. Stories point out that the $389 billion greenback conglomerate, which additionally owns Tag Heuer, is in late-stage talks to interchange Rolex as the game’s official timekeeper.
All through his 12-year tenure at Mercedes, Hamilton labored extensively with Tommy Hilfiger, arguably turning into synonymous with the all-American inexpensive luxurious retailer. Nonetheless, the 39-year-old’s transfer to Ferrari subsequent season will not be solely poised to shake up the Method 1 paddock, but additionally marks a significant shift for his private model.
There, Hamilton will inherit Ferrari’s partnerships with Giorgio Armani, Ray Ban and Richard Mille when he steps into the long-lasting crimson racing swimsuit subsequent season. The Scuderia has its personal luxurious vogue line, too — Ferrari Fashion — although the group’s drivers traditionally have not been closely concerned with selling the model. It additionally stays to be seen whether or not any sponsors leap ship to assist Hamilton on the Maranello-based outfit.
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