WHITE PLAINS, N.Y., April 12, 2022 – The USTA immediately introduced that Lew Sherr, the present Chief Income Officer of the USTA, has been named USTA Chief Government Officer and Government Director. In accordance with USTA Chairman of the Board and President Mike McNulty, Sherr will start in his new position on Could 2.
In his new position, Sherr will associate with the USTA Board of Administrators to set the technique for tennis’ development in america, and can lead the USTA Nationwide employees to make sure these methods are profitable and that tennis continues its latest development developments towards an more and more various participant and fan base for the game. Over the previous two years, tennis has seen a 27.9% improve in participation, rising by roughly 4.9 million gamers in that point interval. In 2020, participation within the sport elevated by 22%, with 4 million extra gamers than in 2019. In 2021, the development continued when an extra million People picked up the game, a 4.5% improve over 2020.
One other prime precedence for Sherr, who has laid out a complete development technique for the affiliation and the game, is the bolstering of companies and help for the 17 USTA Sectional Associations, the drivers of tennis participation and development on the entrance traces of communities across the nation. He additionally plans to speed up the digital transformation that’s presently underway on the USTA. In his tenure as USTA Chief Income Officer, Sherr has pushed all income streams for the USTA to report ranges together with total sponsorship, broadcast income, and attendance and ticketing income, and beneath his management, the USTA will make sure the Affiliation’s monetary power and proceed to construct on the profitability of the US Open.
“Lew is the appropriate particular person to steer the USTA and the game of tennis,” mentioned McNulty. “He’s an empathetic chief who has confirmed he can construct, develop, and inspire groups, and might design and implement profitable methods for development. Equally necessary, he has demonstrated a eager potential to construct relationships that foster belief and energize cultures.”
“I’m excited to imagine this place at such an necessary time for tennis,” mentioned Sherr. “I sit up for working carefully with our proficient nationwide employees, our 17 sections, the extremely passionate volunteer base, in addition to the entire necessary stakeholders in our sport at each degree. I do know that tennis is a sport that may improve lives and longevity, and it’s our accountability to share it with as many individuals as doable. I thank the USTA Board for this chance, and I’m keen to assist lead this affiliation—and the game of tennis—to higher development and long-term success.”
Sherr has an extended and profitable historical past in a variety of sports activities, leisure and media properties. Previous to the USTA, Sherr was Senior Vice President, Advertising Partnerships for Madison Sq. Backyard the place he directed all sponsorship actions of MSG’s Leisure Division, which operated six music venues and produced a number of world-renowned touring theatrical productions. He additionally held senior degree positions at Time Warner International Advertising and Clear Channel Benefit. He started his skilled profession with a seven-year stint at Wilson Sporting Items Firm.
A graduate of Duke College and Duke’s Fuqua Faculty of Enterprise, Sherr will likely be primarily based on the on the USTA Nationwide Campus within the Lake Nona neighborhood of Orlando, Fla., however plans to make common visits to all USTA Nationwide places of work and USTA Part workplace areas.
The USTA CEO search was led by Nolan Companions, an Excel Sports activities Administration Firm. In accordance with Nolan, the USTA Board thought-about a extremely various lengthy listing and extremely various brief listing that consisted of greater than 50% feminine and/or ethnically various candidates.
