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Forward of this weekend’s Australian Grand Prix in Melbourne, Williams Racing and Kraken announce a serious new international partnership, with the world-leading and trusted crypto platform changing into our first-ever Official Crypto and Web3 Associate.
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Based in 2011, Kraken is likely one of the world’s largest digital asset platforms, with over 10 million shoppers worldwide buying and selling greater than 200 crypto property and 6 fiat currencies out there by its cell app and state-of-the-art buying and selling platform.
James Bower, Industrial Director, Williams Racing, commented on the announcement:
We’re proud that Kraken is coming into Formula 1 with Williams Racing, bringing collectively two of probably the most trusted and longest-standing manufacturers in our respective industries. We’re excited to get the partnership underway to supply our followers cutting-edge crypto and Web3 experiences enabling Kraken to achieve new institutional shoppers and companies by our community and occasions.
Mayur Gupta, Kraken’s Chief Advertising and marketing Officer, added:
Kraken’s partnership with Williams Racing reveals what is feasible while you mix a rare mission with excellence, innovation and breakthrough efficiency. These are each iconic manufacturers which have stood the check of time. We’re excited to have interaction with Kraken’s and Williams Racing’s international communities, showcasing the facility and life-changing impression of crypto and Web3.
Kraken goals to empower individuals with new methods to attach and transact. Kraken has a monitor document of offering safe and seamless entry to crypto by versatile funding choices and a complete product providing. In 2022, Kraken launched a digital collectables market to allow its shoppers to discover this thrilling new ecosystem.
Kraken and Williams Racing share a legacy of success and values of innovation, integrity, and a dedication to offering wonderful experiences for followers and shoppers. As the primary partnership of its form for Kraken, it represents a chance to have interaction with followers and crypto holders in thrilling new methods in one of many fastest-growing sports activities on the earth.
Kraken branding will adorn the FW45 halo and rear wing for the rest of the 2023 FIA Method One World Championship season and driver race fits and crew caps.
Consistent with Kraken’s dedication to driving international consciousness and adoption of crypto, the rear wing will showcase KrakenNFT customer-owned digital collectables art work from main third-party NFT tasks at choose Grands Prix. Williams and Kraken may even collaborate on the design of limited-edition caps for choose Grands Prix.
Placing the followers and neighborhood on the coronary heart of its activations, Kraken may even take part in chosen Williams Racing fan zone initiatives all through the season, with pop-up experiences in cities all through the calendar.
In the course of the partnership, Kraken may even produce content material and experiences to coach and have interaction followers concerning the worth and mission of crypto and Web3.
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