In an thrilling new chapter for world sports activities partnerships, Nestlé and Formulation 1 have introduced a multi-year, worldwide collaboration that positions KitKat because the Official Chocolate Bar of Formulation 1. This landmark deal represents Nestlé’s most vital model partnership to this point, underscoring its bold drive for world attain and progress. The alliance will see KitKat partaking F1’s various, tech-savvy fanbase with the long-lasting “Have a Break, Have a KitKat” slogan, bringing a playful respite to the world’s quickest sport.
Introducing Breaks to the Quickest Sport on Earth
With Formulation 1 boasting an estimated world fanbase of 700 million, the game is rising in reputation throughout all age teams, particularly amongst youthful, digitally linked followers. This partnership permits KitKat to faucet into Formulation 1’s immersive digital presence, increasing its message to thousands and thousands all over the world. The well-known tagline will remind followers and drivers alike to “have a break,” mixing KitKat’s spirit of enjoyable with the thrilling vitality of F1.
A Season Stuffed with Breaks and Surprises
Launching formally firstly of the 2025 season, this collaboration will commemorate two historic milestones: the ninetieth anniversary of KitKat and the 75th anniversary of Formula 1. Increasing globally in 2026, the partnership guarantees to ship fan-centric experiences, together with unique activations, prizes reminiscent of race tickets and merchandise, and immersive fan zones at choose Grands Prix. Followers can sit up for thrilling on-track branding, unique KitKat content material, and fascinating pop-ups that deliver a way of levity to the fast-paced F1 circuit.
Uniting Two International Icons for a Shared Expertise
This partnership celebrates the fusion of two globally beloved manufacturers, merging the heart-racing thrill of F1 with KitKat’s universally acknowledged sense of humour and custom of sharing breaks. The collaboration is designed to create memorable experiences, deepening fan engagement by means of lighthearted, relatable content material that appeals to audiences of all ages.
Quotes from the Companions
“Formulation 1 is a worldwide phenomenon with a quickly rising, various fanbase, particularly amongst youthful adults,” stated Bernard Meunier, Head of Strategic Enterprise Items and Advertising and Gross sales at Nestlé. “With its world attain and packed schedule, F1 presents KitKat the right platform to remind everybody to find time for a break. We’re excited to deliver our signature sense of enjoyable to this thrilling sport and create memorable experiences for followers worldwide.”
Emily Prazer, Chief Industrial Officer at Formulation 1, echoed the keenness: “We’re delighted to have such a globally acknowledged and enjoyable model as KitKat becoming a member of us as a companion. They’re universally beloved, and we will’t wait to see the implausible experiences they’ll deliver to our followers on the observe and the brand new audiences they’ll introduce to the game.”
A New Chapter of Engagement for F1 Followers
As Formulation 1 continues to develop its attain and develop its fanbase, this collaboration with KitKat guarantees to reinforce the F1 expertise by introducing a recent, enjoyable dynamic into the game. Followers worldwide can anticipate a season of surprises as KitKat encourages everybody to take a break—even amidst the high-octane world of F1.
