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June 17, 2022, NEWPORT, R.I. – The Worldwide Tennis Corridor of Fame is embarking on the general public section of a $12 million capital marketing campaign to boost connection to the native and international communities served by the group, and to assist preservation of its historic property. The marketing campaign, Tennis Eternally, is a nod to the long-range and lasting affect that its initiatives can have on the non-profit group and people it serves.
“The subsequent decade will carry limitless prospects for advancing the mission of the Worldwide Tennis Corridor of Fame. Iconic champions can be inducted, thrilling new museum applied sciences will current themselves, and the globalization of our sport and our viewers will solely speed up. The assets from this marketing campaign will allow us to satisfy these challenges head on,” said Mike Goss, Worldwide Tennis Corridor of Fame Chairman and Tennis Eternally Capital Marketing campaign Committee Member.
In the course of the marketing campaign’s management section, $9.3 million has been pledged. Choose initiatives have already launched and are leading to a constructive affect. This consists of the implementation and sustainability of TeamFAME, a community-based youth growth program, the resurfacing of the 140-year-old grass courts, and developments on digitizing museum assortment property to be used in academic and inspirational content material.
“The Worldwide Tennis Corridor of Fame has been by way of a outstanding transformation in recent times. The group is engaging in significant work that embodies the mission of celebrating tennis historical past and its champions globally. There may be nice momentum for continued development. The Tennis Eternally Capital Marketing campaign is essential to making a strong basis to assist this work, and is a crucial launch pad into an impactful, digital future,” said John Arnhold, Tennis Eternally Capital Marketing campaign Co-Chair & Worldwide Tennis Corridor of Fame Chairman Emeritus.
The Tennis Eternally Capital Marketing campaign initiatives deal with two classes: connection and conservation.
Connecting with Communities
An elevated emphasis on partaking tennis followers globally with the game’s historical past by way of digital content material and reveals, and applications to envelope the area people by way of community-based tennis and training programming.
The capital marketing campaign is funding the next initiatives:
- Improvement and implementation of TeamFAME, an area chapter of the Nationwide Junior Tennis & Studying community, which makes use of tennis as a automobile for supporting, educating, and serving a rising inhabitants of under-resourced youth, in the end offering them with champion-like attributes for future success. Since Fall 2018, TeamFAME has served center faculty college students in Newport County by way of tennis coaching, educational assist, character-building applications, and well being and wellness providers. Moreover, TeamFAME is actively engaged in group tennis programming to achieve elementary faculty college students and can begin highschool management applications, with the eventual aim of offering providers spanning Okay – 12.
- The digitization of the museum’s assortment of tennis historical past together with greater than 25,000 tennis artifacts, and 300,000 photographs, movies, and publications. Tennis Eternally has additionally funded the event of award-winning digital reveals out there to tennis followers around the globe, together with Breaking Boundaries, which explores the historical past of Black tennis, and Smash Hit: The Evolution of the Tennis Racquet.
- An in depth oral historical past interview challenge to seize the inspiring first-person tales of the Corridor of Famers, that are utilized for reveals and video content material, training and analysis tasks, and preservation functions.
- Renovation and modernization of the Worldwide Tennis Corridor of Fame’s Enshrinement Gallery to current a twenty first century fan expertise on par with the extent of excellence represented by the Corridor of Famers, and an extension of this expertise to each museum guests and on-line followers.
“Digitization of the museum assortment is enabling the Worldwide Tennis Corridor of Fame to attach with tens of hundreds of thousands of tennis followers throughout the globe at any time by way of modern content material,” commented Tennis Eternally Capital Marketing campaign Co-Chair David Goulden. “It’s a essential subsequent step within the group’s development, and the Tennis Eternally Capital Marketing campaign will be sure that this impactful development occurs and in a fashion that units the group up for a financially steady future.”
Conservation of an Historic and Thriving Property
Upkeep and stewardship of the 140-year-old Nationwide Historic Landmark property that homes the Worldwide Tennis Corridor of Fame. That is very important to make sure long-term sustainability as a thriving venue for skilled tennis, leisure tennis, and group gathering.
Marketing campaign initiatives embody:
- Full resurfacing and long-term upkeep of the Worldwide Tennis Corridor of Fame’s historic grass courts to protect the custom of tennis in Newport. The courtroom resurfacing was accomplished in 2019 and the outcomes have been seen in constructive suggestions from skilled tennis gamers on the ATP Tour, in addition to an enhanced and constant enjoying expertise for all ranges, from juniors to group members to professionals.
- Renovation of the Court docket Tennis facility on the Corridor of Fame to make sure the sustainability of this historic model of tennis that pre-dates garden tennis and remains to be actively performed on lower than 50 courts on this planet. This renovation will even higher incorporate Court docket Tennis into the museum customer expertise for academic functions.
- Restoration of an exterior ornamental frieze on the property’s important entrance on Bellevue Avenue, which was authentic to the 1880 design and development of the architecturally important property.
- Improvement of a grasp upkeep plan that can guarantee long-range care of the Nationwide Historic Landmark property with perception from architects, preservationists, and engineers.
“The Corridor of Fame is likely one of the most lovely, historic, and particular tennis services on this planet. Grass courts are a rarity due to the numerous care that’s required. To maintain the power aggressive and interesting to skilled tournaments and leisure gamers, the courts have to be maintained at a really excessive degree, and this marketing campaign has made that doable. Phrase concerning the new and improved courts will proceed to unfold and increasingly more individuals of all ranges will need to play in on the Worldwide Tennis Corridor of Fame,” said Corridor of Famer Stan Smith, who can be an Honorary Co-Chair of Tennis Eternally.
He continued, “Tennis Eternally is so vital for the Worldwide Tennis Corridor of Fame’s future and the way forward for our sport. The brand new content material that’s being produced by way of digitization and oral historical past gives the Corridor of Fame with great new methods to share the tales of the Corridor of Famers. They’re all distinctive individuals whose tales are motivating and provoking. This capital marketing campaign will straight affect the Corridor of Fame’s potential to make the most of tennis historical past to encourage future generations of tennis gamers.”
The Tennis Eternally Capital Marketing campaign is co-chaired by John Arnhold, David Goulden, and Nancy von Auersperg. Corridor of Famers Charlie Pasarell, Monica Seles, Pam Shriver, and Stan Smith are Honorary Co-Chairs. The Marketing campaign Committee is comprised of Russ Fradin, Marianne Gaige, Michael F. Goss, Steve Lewinstein, Andrea Lisher, E. Ramone Segree, Dana Tananbaum, and Todd Traina.
To be taught extra concerning the Tennis Eternally Capital Marketing campaign, please go to tennisfame.com/tennisforever.
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