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The Indianapolis Motor Speedway Museum has unveiled the general public section of a $89 million capital marketing campaign to fund an entire transformation and modernization of the Museum.
The ‘Tales Behind the Spectacle’ marketing campaign will pave the way in which for a raft of recent displays and experiences that the Museum says will ‘carry to life the Museum’s imaginative and prescient to create a world vacation spot that gives interactive, immersive and numerous Indianapolis 500 storytelling and academic experiences that may be loved by company of all ages.’
A tax-exempt 501(c)(3) not-for-profit and a separate entity from the Indianapolis Motor Speedway, the IMS Museum is chargeable for its personal fundraising and income era. Because the capital marketing campaign’s preliminary launch in early 2023, the IMS Museum has already achieved 51% of its $89 million objective, with $46 million dedicated. This consists of lead donations of $10 million from Mary and Randy Rogers and $5 million from the Dyson Basis, along with the Lilly Endowment grant described beneath.
“We’re deeply indebted to quite a few group and enterprise leaders, Lilly Endowment, Mary and Randy Rogers, Sandi and Scott Borchetta, The Bobby Rahal Household, and Mike Curb for his or her transformative presents in help of the IMS Museum’s capital marketing campaign and deliberate renovations,” mentioned Rob Dyson, chair of the IMS Museum board of administrators.
“Their generosity and management will assist us protect and share the tales and improvements of the Indianapolis Motor Speedway in thrilling methods and with new and numerous audiences.
“We hope everybody in central Indiana will be part of us and be a part of The Tales Behind the Spectacle as we re-imagine the unimaginable tales of the Indianapolis Motor Speedway and the Indianapolis 500 – creating new experiences for our guests to study extra concerning the traditions, personalities, know-how and careers that comprise ‘The Best Spectacle in Racing.’”
A $20 million grant from Lilly Endowment has been earmarked for brand spanking new instructional initiatives through a devoted STEAM (Science, Expertise, Engineering, Artwork and Math) classroom on the IMS Museum that may function instructional assets and applications. A portion of the grant – $5 million – is conditioned on a $1-to-$1 match, which is designed to assist the IMS Museum impress further help.
“We’re grateful to Lilly Endowment for its catalytic reward, which is able to assist college students of all ages to interact in a brand new strong STEAM initiative that gives studying alternatives within the science, math, artwork and know-how fields,” mentioned Joe Hale, president of the Indianapolis Motor Speedway Museum.
“A customized on-site STEAM classroom will likely be a cornerstone of the brand new IMS Museum, led by an skilled training skilled who will create and ship unique hands-on instructional experiences and curriculum that may spark college students’ curiosity and expose them to potential careers within the motorsports business.”
Museum leaders are working with Ok-12 and better training establishments to develop STEAM curricula and they’re collaborating with a number of Indianapolis arts and cultural organizations to strengthen museum programming and attain new audiences.
“For greater than a century, the Indianapolis Motor Speedway has raised the worldwide profile of Indianapolis and drawn hundreds of thousands of tourists from all over the world to benefit from the motor racing expertise in Indianapolis,” mentioned Ronni Kloth, Lilly Endowment’s vice chairman for group improvement.
“The IMS Museum’s imaginative and prescient to rework its constructing and have interaction extra numerous audiences via enhanced instructional choices holds the promise to drive cultural and financial exercise in Indianapolis and the area and advance instructional targets associated to science, math, know-how and the humanities.”
The reimagined IMS Museum will provide guests new immersive and dynamic experiences, together with seven everlasting rotating galleries, behind-the-scenes excursions, an IndyCar simulator, and ‘pit cease competitions’ utilizing IndyCar pitstop tools and procedures.
IMS Museum members will even have entry to new after-hours and backstage occasions, home and worldwide excursions and journeys, and different one-of-a-kind experiences.
“The connection between the Indianapolis Motor Speedway and the IMS Museum is crucial to telling the story of our historical past, introducing new followers to the racetrack and our races, and serving to to maintain the Indianapolis Motor Speedway a year-round attraction in central Indiana. From the very starting, all of us on the Indianapolis Motor Speedway and the IMS Museum board of administrators have unanimously and enthusiastically supported the IMS Museum’s imaginative and prescient. The IMS Museum will create an immersive and awe-inspiring surroundings for guests to expertise the joys of ‘The Best Spectacle in Racing’ in new and distinctive methods whereas on the similar time celebrating the historical past and traditions that make this place and, particularly, the Indianapolis 500 not like anything on earth,” mentioned J. Douglas Boles, president of the Indianapolis Motor Speedway and IMS Museum board member.
Renovation would require non permanent Museum closure
Of the $89 million capital marketing campaign whole, $64 million is earmarked for the whole transformation of the inside of the IMS Museum constructing, together with new infrastructure and state-of-the-art know-how to create the immersive exhibitions and experiences. A part of the second section of the venture will likely be a brand new $15 million vehicle and tools restoration facility permitting guests to tour and see vehicle restoration work being accomplished in real-time. The IMS Museum will even dedicate $10 million towards the creation of an endowment, permitting the Museum to accumulate further artifacts that fulfill its mission of celebrating and preserving the historical past behind the Indianapolis Motor Speedway and the Indy 500.
The closing of the IMS Museum for building will happen in phases, starting in October 2023 with the closing of the basement exhibit space. The Museum will utterly near the general public in November 2023 and stay closed till April 2025 when the newly renovated IMS Museum will re-open in time for the 109th Working of the Indy 500. Throughout the Museum’s closure, guests can nonetheless take pleasure in observe excursions, together with the favourite ”Kiss the Bricks” tour. Particulars will likely be accessible on the IMS Museum web site later this 12 months.
To study extra about The Tales Behind the Spectacle marketing campaign and to make a contribution, please go to the IMS Museum website.
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