Hot Wheels | Formula 1 | Partnership

For the primary time, Mattel, Inc.’s model Sizzling Wheels and System 1 are partnering to carry the game’s followers a full vary of its merchandise. The brand new product line from the 2 iconic manufacturers will function F1 Groups and convey the joys of F1 races to a 1:64 scale to ship a brand-new means for automotive lovers to play and accumulate, permitting youngsters and adults to have a good time their ardour for racing with Sizzling Wheels.

The primary product drop is an unique, one-of-a-kind collector die-cast, now accessible on Mattel Creations. This limited-edition System 1 automotive, adorned with a particular Sizzling Wheels racing livery to have a good time the partnership, is a real collector’s merchandise. It options bespoke Actual Rider wheels with interchangeable tyres, a full-metal physique and chassis, and a brand new F1 casting. The Sizzling Wheels F1 die-cast additionally options the quantity 68 on the nostril, a playful nod to the 12 months Sizzling Wheels debuted. Impressed by the Sizzling Wheels’ Authentic 16′ designs, the automotive is available in a collector’s ‘Kar Keepers’ clamshell case, delivering the last word collector and racing fan expertise.

Roberto Stanichi, Govt VP of Sizzling Wheels & Head of Automobiles and Constructing Units at Mattel, mentioned:

Sizzling Wheels has at all times been about nurturing the challenger spirit, so the partnership with System 1 is a pure and thrilling match. It’s going to carry collectively two of the biggest world fan communities to share their ardour for vehicles and racing. In collaboration with System 1, we have now created a program that enables youngsters to duplicate the joys of F1 racing, the place they will drive like the professionals and interact with our loyal communities on a worldwide scale. Like us, F1 is all in regards to the thrill and automotive efficiency, and the broad assortment we’ve created will take F1 fandom to the following stage, together with extra shopper touchpoints like digital and retail activations.

Offered in additional than 150 nations, Sizzling Wheels Single 1:64 Assortment was the primary merchandise bought throughout all toys globally in 2023. System 1, the best sports activities and leisure spectacle and the most well-liked racing collection on the planet, is becoming a member of the Sizzling Wheels household. With greater than 700 million followers and 24 races, the FIA System One Championship options the world’s greatest drivers competing at greater than 200mph on iconic and difficult circuits across the globe. The game, which celebrates
Its seventy fifth anniversary is subsequent 12 months, and it’s established as the head of velocity, design, and innovation.

Emily Prazer, chief industrial officer of System 1, mentioned:

The thrilling collaboration will carry collectively the adrenaline of motor racing and the thrill of toy vehicles and supply alternatives to see the high quality particulars that go into an F1 automotive, all within the palm of your hand. It’s greater than only a partnership; it’s a celebration of velocity, creativity and innovation that may carry followers a brand new method to have interaction with the game.

READ MORE: The RM 65-01 McLaren W1 Automatic Split-Seconds Chronograph

Following the preliminary product drop, the multi-year collaboration between Sizzling Wheels and System 1 is ready to develop all through the 2025 season and past. This long-term dedication ensures that followers can stay up for a steady stream of progressive merchandise and experiences that remember the joys of F1 racing and the long-lasting model.