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This advertising and marketing partnership will spotlight the fun of the drive as Harman Automotive turns into the unique in-cabin expertise group companion for Scuderia Ferrari.
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Harman, an automotive electronics know-how firm and subsidiary of Samsung Electronics Co., Ltd., centered on designing client experiences at automotive grade and introduced a multi-year, multi-faceted partnership with Ferrari to deliver the following technology of in-cabin experiences to market immediately. Ferrari will leverage Harman Prepared Improve {hardware} and software program to ship totally upgradeable client electronics-level experiences into the cabin throughout their car lineup rapidly and cost-effectively. The partnership extends to the racetrack, as Harman Automotive turns into the unique in-cabin expertise group companion of Scuderia Ferrari, starting with the 2023 Formula 1 season.
The partnership with Ferrari marks the most recent milestone in Harman Automotive’s journey to turn into the main automotive electronics provider delivering best-in-class in-cabin experiences. This transformation was not too long ago accelerated with the reveal of six new road-ready merchandise throughout Harman Discover at CES 2023 that ship particular car security, well-being, leisure and connectivity advantages – together with Harman Prepared Improve, a collection of merchandise that considerably decrease new characteristic time to market and value for automakers and empowers customers to improve their very own car experiences simply. Prepared Improve transforms the automotive into a contemporary digital machine that may be up to date and personalised with new options and companies at any time – much like a smartphone. For Ferrari, Prepared Improve adapts to their car networks. It tunes the efficiency with out having to spend money on massive software program improvement efforts, accelerating the creation of its differentiated and signature in-cabin expertise.
Benedetto Vigna, CEO, Ferrari, mentioned:
Our partnership brings collectively two manufacturers celebrated for excellence and for pushing the boundaries of know-how and innovation. We look ahead to working with Harman to increase our in-cabin expertise benefit and ship a drive like no different to our clients.
Christian Sobottka, President, Harman Automotive, added:
Harman Automotive and Ferrari share an experience, tenacity and innovation mindset tailored for activating a brand new period of driving. I don’t doubt this mixture will ship experiences that excite customers and produce our worth proposition of Shopper Experiences. Automotive Grade. to life – on the observe and the highway.
ABOUT HARMAN
Harman designs and engineers related merchandise and options for automakers, customers, and enterprises worldwide, together with related automotive techniques, audio and visible merchandise, enterprise automation options, and companies supporting the Web of Issues. With main manufacturers together with AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, Harman is admired by audiophiles, musicians and the leisure venues the place they carry out around the globe. Greater than 50 million vehicles on the highway immediately are geared up with Harman audio and related automotive techniques. Their software program companies energy billions of cellular gadgets and techniques related, built-in and safe throughout all platforms, from work and residential to automotive and cellular. Harman has a workforce of roughly 30,000 throughout the Americas, Europe, and Asia. In 2017, Harman turned a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
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