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Liberty CEO, Greg Maffei believes that F1 groups ought to observe the instance of NFL, the place, though rivals, the groups all work collectively for the betterment of the game.
Seven years into its possession of the game, Liberty has no want to observe the management philosophy of Bernie Ecclestone, who famously used ‘divide and conquer’ as a way of maintaining an iron grip on the game.
With the groups always sniping at each other, each on and off observe, Ecclestone, particularly with Max Mosley working the FIA, was capable of hold the likes of Ferrari, Ron Dennis, Flavio Briatore and Frank Williams in line.
Although F1 has not but formally adopted the franchise system of many American sports activities, the system is successfully already in place, therefore the will to see the likes of Andretti buy an current seat on the desk reasonably than add a chair.
Whereas Maffei desires to see the groups keep hostilities on observe, with regards to the enterprise facet of issues, particularly as the game works in direction of a brand new Concorde Settlement, he desires to see them working collectively for the nice of F1.
“The prior regime actually did put numerous time in having the groups compete in opposition to one another,” he stated, clearly referring to Ecclestone. “In lots of circumstances, they loved simply getting an edge on one another, reasonably than fascinated by develop the game.
“We have tried to take actually a web page out of, I might say in some methods, the NFL in the USA,” he continued, “compete onerous on Sunday, however on Monday it is league first.
“We actually need to develop the game collectively,” he added. “The groups have embraced that, and profited from that, as a result of they’ve not solely seen the expansion in F1 revenues and their share of the income in their very own sponsorship, however we have additionally seen progress within the worth of groups.
“There are absolutely points we will struggle over,” he admits. “What a shock… they want to make more cash. I do not begrudge them that.
“I think a few of that, they need, may come out of our pocket. However basically, they admire we have tried to take the lengthy view, and we attempt to take the view that we should always all revenue collectively.”
After all, one space the place Ecclestone and Mosely tried, however failed, was a funds cap, one thing that was pushed via by Liberty in its first Concorde Settlement, which was negotiated on the peak of the pandemic, a time when the game was trying notably susceptible.
With the game having efficiently ridden out the storm, and now having fun with report revenues, Maffei admits that as Concorde negotiations proceed the groups are going to push for a bigger slice of the cake.
“I credit score the management of Chase and the management of Stefano,” he tells the James Allen on F1 podcast, “they’ve undoubtedly tried to set a tone for the groups that we’re not going to chop one-off offers.
“That is an open course of,” he provides. “The groups are making much more cash, progress and sponsors, and that pleasure has created goodwill.
“The groups and we are going to absolutely arm-wrestle over numbers,” he admits. “You already know, the groups would love more cash, I would not be shocked, and we’d need more cash, they should not be shocked. That is going to occur.”
“Typically, there’s fairly good feeling and settlement, and the issues are working effectively,” he says of preliminary negotiations, “and it is in our collective curiosity to get one thing solidified. There have been instances once they began racing, with out an agreed company settlement, and right here we’re a number of years earlier than it expires, and now we have confidence, we will get it performed effectively prematurely.”
One-third of the best way into the busiest calendar within the sport’s historical past, Maffei admits that 24 races is sufficient, although, transferring ahead, there’s doubt over the venues that may proceed to host the game.
“I feel there’s a chance in south-east Asia,” he says. “We’ve curiosity from locations like Thailand, and now we have Indonesia and South Korea, can we meet all of them now? No, we’re locked. We’re not going above 24 races, that’s set. We even have the proper to go to 25 within the Concorde Settlement, however I feel there’s widespread settlement that 24 is the place we’re at, we’re not going to go increased.
“We’re additionally attempting to consider the nice historic venues, how will we steadiness them in opposition to new races?
“These are challenges, all people desires to have a race. That is the excellent news. Who can have a race that is thrilling for followers, that helps develop the bottom. That could be a nice expertise that really makes good cash for the groups, and in order that’s a steadiness to try to take into consideration the place to develop.”
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