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Deontay Wilder vs. Robert Helenius was all the time going to be a tough promote at $74.99, and it seems just like the advertising engines behind it weren’t fairly as much as snuff. Dan Rafael reports that the pay-per-view generated round 75,000 buys, beating out final month’s Andy Ruiz Jr vs Luis Ortiz present by ~10k.
As Rafael factors out, the present was kinda doomed from the beginning. Even placing apart that viewers paid the value of a current-generation AAA online game for lower than three minutes of motion, it went head-to-head with Devin Haney vs George Kambosos Jr 2 and various school soccer video games. It’s a disgrace, as a result of it did produce a pair of terrific knockouts.
That stated, one would hope that this might get the powers-that-be to rethink their broadcast construction. To not sound like a whiny client who needs all the pieces without cost, however the sheer glut of pay-per-views creates a real barrier to entry for followers that wish to sustain with the game. Say what you’ll about how the UFC operates (no, severely, please do. White and his fellow assholes deserve it), saving PPV for the foremost occasions and placing the remainder on both free tv or a subscription service makes it simple to observe fighters’ improvement and develop natural fandom.
Hell, at least decrease the value. $75 for one or two good fights ain’t it.
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