In collaboration with Visa Money App RB Method One Group, HUGO has launched F1’s first fashion-inspired denim livery in over 30 years, a major milestone within the sport’s historical past, set to debut on the Singapore Grand Prix this weekend.
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The brand new sartorial-themed denim livery, a singular and unprecedented transfer in Method One, displays HUGO’s signature type, a tribute to their iconic design. Not because the 90s, when Benetton’s ‘united colors’ livery graced the observe, has there been a style collaboration of this magnitude in Formula One. Though style partnerships have been more and more outstanding in F1, this marks a singular return to totally integrating a design right into a staff’s automotive livery.
With the Visa Money App RB Method One Group, HUGO is increasing this partnership by mixing excessive style with high-speed motorsport. Along with the denim livery on the automotive, the staff’s complete storage might be reworked to echo the collaboration, whereas drivers Daniel Ricciardo and Yuki Tsunoda will don bespoke HUGO racing fits and attire all through the weekend.
Talking on the groundbreaking design, Daniel Ricciardo stated: “We’ve seen style manufacturers collaborate with F1 groups earlier than, however the concept of a denim livery on the automotive takes it to a different degree. This collaboration will present style homes that there’s extra room to discover in motorsport, and I’m excited to see the place this leads.”
Yuki Tsunoda additionally expressed his enthusiasm: “Style is one thing I’m captivated with, and this collaboration goes past staff outfits. The denim livery displays the creativity and identification of our staff, and it’s wonderful to be a part of one thing nobody else has executed earlier than. It exhibits we’re reaching out to followers from all areas: artwork, music, style.”
This collaboration of denim livery and F1 efficiency not solely blends fearless type with velocity but additionally redefines the boundaries of motorsport. It champions individuality and daring expression each on and off the observe, setting a brand new customary for style partnerships in Method One and galvanizing future collaborations.
