Craftsman returns to NASCAR Trucks as title sponsor in 2023

What’s outdated is new once more. Jeff Gordon is racing, North Wilkesboro Speedway‘s doorways are open, and the NASCAR Craftsman Truck Collection is the third nationwide division.

On Friday, NASCAR introduced Stanley Black & Decker has turn out to be the “Official Instruments Companion” of the sanctioning physique whereas its Craftsman model will assume title sponsorship of the Truck Collection, reviving a relationship that dates again to the collection’ inception.

“We rejoice the return of the NASCAR Craftsman Truck Collection with our clients, distribution companions and workers,” acknowledged Stanley Black & Decker govt Doug Redpath. “From proud householders and homebuilders to auto fanatics and grasp mechanics, Craftsman has been the model generations have trusted to get the job completed. The Truck Collection represents genuine, daring and proud drivers and followers, which embody the identical traits of our Craftsman model. We sit up for our return in Daytona in 2023 to reunite with our loyal followers as we start this new chapter in NASCAR historical past.”

Craftsman assumed naming rights for the Truck Collection previous to the inaugural season in 1995. After spending that yr because the “SuperTruck Collection introduced by Craftsman“, it was simplified to “Craftsman Truck Collection” in 1996 to emphasize the title sponsor (and presciently keep away from confusion with championships just like the Stadium Super Trucks and Southeast Tremendous Truck Collection). The title remained till Sears Holdings, Craftsman’s proprietor on the time, elected to finish its cope with NASCAR on the finish of 2008 regardless of having two years left on the contract.

Tenting World grew to become the brand new sponsor in 2009 and dubbed it the Tenting World Truck Collection till the end of 2022, throughout which the corporate additionally briefly experimented with different names just like the “Gander Outdoors Truck Series” and “Gander RV & Outdoors Truck Series“. Regardless of Craftsman’s exit, the model has remained concerned in NASCAR by sponsoring Joe Gibbs Racing‘s Cup and Xfinity Collection vehicles in addition to Hailie Deegan‘s truck.

Stanley Black & Decker acquired Craftsman in 2017, and the corporate is likely one of the largest instrument producers on the earth. Many Stanley manufacturers like DeWalt, Irwin, MAC, and Stanley Instruments have all served as NASCAR workforce and race sponsors.

“Stanley Black & Decker is an revolutionary firm that has a wealthy historical past in our sport and these new agreements join our manufacturers in an genuine and significant method,” commented NASCAR Government Vice President Daryl Wolfe. “We all know NASCAR followers are model loyal and recognise how necessary instrument efficiency is in racing. We’re excited to see how this official partnership deepens the reference to our racing neighborhood whereas additionally bringing again Craftsman, the model that began all of it within the Truck Collection.”

Of these with 2022 Truck Collection race expertise, six have competed underneath the Craftsman Truck Collection banner: Todd Bodine, Kyle Busch, Jennifer Jo Cobb, Matt Crafton, Justin Marks, and Johnny Sauter. Bodine, who will seemingly not race underneath the second Craftsman Truck Collection return as his profession is just about full with 800 total starts, has championships underneath each Craftsman and Tenting World sponsorships.