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Alfa Romeo F1 Crew ORLEN signed a partnership within the title of sporting heritage with Ciesse Piumini, the historic Italian model owned by Mittel S.p.A.. This relationship represents an ideal match that sees a shared ardour for sports activities, journey and the need to transcend all limits – basic values shared by two manufacturers united by willpower and dynamism.
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Ciesse Piumini has a proud heritage on the earth of sports activities and is, just like the Alfa Romeo model, an emblem of Italian excellence around the globe. The partnership between Ciesse Piumini and Alfa Romeo F1 Crew ORLEN is a part of a broad communication technique by Ciesse and would be the key pillar of an formidable promoting marketing campaign conveyed by way of essentially the most widespread magazines and digital channels.
The emblem of Ciesse Piumini will characteristic prominently on the rear wing of the C42 vehicles pushed by Valtteri Bottas and Zhou Guanyu throughout this weekend’s race in Imola, in addition to in Monaco and Monza – three of essentially the most iconic areas in motorsport.
Frédéric Vasseur, Crew Principal of Alfa Romeo F1 Crew ORLEN:
We’re delighted to welcome Ciesse Piumini to the Alfa Romeo F1 Crew ORLEN household. Ciesse is a model that embodies common values like freedom and the desire to discover, and their devotion to the outside and sporting pursuits resonates with us. Just like the Alfa Romeo model, Ciesse Piumini hails from Milan – simply one of many many connections between our two realities – and we’re trying ahead to strengthening this relationship because the season progresses.
Fabio Primerano, CEO at Ciesse Piumini:
We’re proud to go on observe with Alfa Romeo F1 Crew ORLEN as we consider it’s a excellent accomplice for our model. Each realities symbolize at present two essential examples of efficiency and willpower with a sporting soul. We consider that the robust recognition and model enchantment that Alfa Romeo F1 Crew ORLEN has worldwide, the place we purpose to develop considerably, is prime for us.
Marco Colacicco, Chairman of the Government Committee of Mittel S.p.A.:
This essential partnership, strongly needed by all of us for the right identification between the values of Mittel and people expressed by Alfa Romeo F1 Crew ORLEN, is according to our strategic plan which goals to extend the worth of an Italian model like Ciesse Piumini nationally and internationally.
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