Haas F1 Crew introduced a brand new partnership with Chipotle Mexican Grill (NYSE: CMG) forward of the 2023 FIA Method 1 World Championship.
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The Chipotle Mexican Grill emblem will characteristic on each the nostril and facet of the VF-23, race fits of MoneyGram Haas F1 Crew drivers Kevin Magnussen and Nico Hulkenberg and workforce attire. The newest American sponsor of the workforce will activate digitally season-long, with a specific deal with amplification on the three races on dwelling soil – the Miami Grand Prix on Might 7, the US Grand Prix on the Circuit of the Americas on October 22, and the inaugural Las Vegas Grand Prix happening on the night of November 18.
The Fortune 500 firm, primarily based in Newport Seashore, California, focuses on responsibly sourced, classically cooked, genuine meals made-to-order with sustainable and moral practices at its core. A frontrunner and innovator within the meals trade, Chipotle Mexican Grill has almost 3,200 eating places with over 100,000 workers working throughout America, Canada, the UK, France, and Germany.
Guenther Steiner, Crew Principal of MoneyGram Haas F1 Crew, commented:
We’re delighted to work with Chipotle, bolstering our American partnership portfolio. Their workforce has been improbable to work with, and we share an analogous ethos in how we function – transparency, integrity, and keenness. Having one other main American model be a part of us means our dwelling races will get that a lot busier. Nonetheless, it’s an excellent alternative to achieve new audiences throughout the States, a key goal for all inside Method 1 at this time. Our partnership may even prolong past the racetrack, with each organizations caring deeply about native communities and charity initiatives – there are not any limits to what we will obtain collectively.
Chris Brandt, Chief Advertising Officer at Chipotle, added:
F1’s meteoric rise in america has modified how sports activities leagues create emotional connections with followers. We’re extremely happy with our Actual meals for Actual Athletes platform, and our partnership with the Haas workforce will assist increase Chipotle’s fandom to new customers within the U.S. and internationally.
About Chipotle Mexican Grill:
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a greater world by serving responsibly sourced, classically-cooked, actual meals with healthful substances with out synthetic colors, flavours or preservatives. Chipotle had almost 3,200 eating places as of December 31, 2022, in america, Canada, the UK, France and Germany. It’s the solely restaurant firm of its dimension that owns and operates all its eating places. Chipotle is ranked on the Fortune 500 and is acknowledged on the 2022 record for Fortune’s Most Admired Firms. With over 100,000 workers captivated with offering a terrific visitor expertise, Chipotle is a longtime chief and innovator within the meals trade. Chipotle is dedicated to creating its meals accessible to everybody whereas persevering with to be a model with a demonstrated function because it leads the best way in digital, expertise and sustainable enterprise practices.
