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In 2009, Marcus Lemonis lent the title of his tenting RV and gear enterprise Tenting World to NASCAR’s pickup truck racing division to dub it the NASCAR Tenting World Truck Sequence. After fourteen years, nonetheless, he’s pulling the plug. On Wednesday, Lemonis introduced he’ll finish Tenting World’s title sponsorship of the collection.
Lemonis was one among NASCAR’s closest supporters even earlier than investing into the Truck Sequence, with Tenting World holding the naming rights for what’s now the ARCA Menards Sequence East and West from 2008 to 2010. Tenting World then changed Craftsman because the Truck title sponsor in 2009, and the title remained the Tenting World Truck Sequence earlier than Lemonis shifted it to subsidiary Gander Outside in 2019 and 2020 earlier than switching again to the original moniker.
In the course of the 2021 season, Tenting World expanded their attain to sponsor Truck groups needing the funding, which reached its peak when ten trucks confirmed as much as Las Vegas sporting the corporate’s liveries. The corporate has additionally sponsored Cup and Xfinity Sequence groups and races, in addition to being the title sponsor of the NHRA Drag Racing Sequence and the Superstar Racing Experience.
“What a tremendous alternative it’s been,” started Lemonis’ letter. “14 years, over 30 race entitlements, over 35 drivers sponsored and among the greatest followers one may want for. Thanks NASCAR.
“Advertising and sponsorships proceed to construct and develop our Tenting World enterprise.
“BUT it’s the those that work IN the enterprise day-after-day that make it GO and GROW.
“In acknowledging what issues most, OUR PEOPLE, we now have made the choice to reallocate these advertising and marketing {dollars} in the direction of rising the revenue and advantages of OUR PEOPLE. From my perspective; THERE IS NO BETTER MONEY SPENT.”
NASCAR was conscious of Tenting World’s departure previous to Lemonis’ announcement. Within the seek for a brand new sponsor, stories have claimed Craftsman as a number one candidate to probably revive the Craftsman Truck Sequence.
If NASCAR was courageous sufficient, they might convey again the “SuperTruck Sequence offered by Craftsman” title…
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