Buffalo Groupe, LLC, a group of businesses, occasions and media properties, expands its analysis capabilities with the acquisition of Sports activities Advertising Surveys USA, the trade chief in sports activities analysis.
Along with Longitudes Group, who joined Buffalo in January 2021, Sports activities Advertising Surveys USA (SMS), together with its ActionWatch subsidiary, will merge complementary capabilities providing shoppers a full vary of analysis, evaluation and insights into the acquisition journey and behaviors of client in out of doors sports activities, together with golf, tennis, operating, browsing and skateboarding.
“Buffalo Groupe is a advertising firm constructed on a deep understanding of the golf and associated audiences,” stated Kyle Ragsdale, CEO, Buffalo Groupe. “SMS and ActionWatch carry many years of main sports activities trade analysis and insights that may tremendously increase Buffalo’s capabilities each in golf and to the broader out of doors and ‘escape’ classes. We’re excited to welcome the SMS workforce to Buffalo.”
Sports activities Advertising Surveys USA and ActionWatch present a full vary of quantitative and qualitative approaches, providing complete evaluation in additional than 100 sports activities. With deliberate investments in expertise mixed with Buffalo’s world class advertising capabilities, present and future shoppers shall be supported in all points of the demand creation course of together with segments, personas, focusing on, marketing campaign creation, measurement and predictive modeling.
“We’re impressed by Buffalo Groupe’s imaginative and prescient and look ahead to becoming a member of their assortment of firms,” stated Keith Storey, President of Sports activities Advertising Surveys USA. “Their experience will assist us additional develop our providing whereas staying true to our key strengths as a enterprise. The methods through which America performs and workouts are consistently evolving, and arguably the nation has by no means been extra energetic. We’re excited for the way forward for the sports activities trade and excited to assist that future as a part of Buffalo Groupe.”
Sports activities Advertising Surveys USA will now be generally known as Sports activities Advertising Surveys USA, a Buffalo Groupe Firm, with headquarters remaining in Jupiter, Florida. SMS USA may also proceed to collaborate intently with Sporting Insights, the brand new identification of Sports activities Advertising Surveys Inc (headquartered within the UK), to supply international insights.
