[ad_1]
Bridgestone e6 Golf Balls – Key Takeaways
- Replace to Bridgestone’s best-selling, longest-running ball
- Accessible in optic yellow and white for $24.99/dozen
- Bridgestone additionally updating and shrinking OTTO the ball-fitting robotic
The brand new Bridgestone e6 golf ball is the corporate’s horse. It’s been in Bridgestone’s lineup the longest and it’s their finest vendor. It’s not even shut.
“There’s positively a following for e6,” says Bridgestone Golf Ball Advertising and marketing Supervisor Elliot Mellow. “It’s all the time been about smooth, low compression and good really feel.”
For 2023, not one of the above has modified. However the brand new model is being reformulated to melt one thing you don’t usually take into consideration: Sound.
Bridgestone e6 Golf Balls: Step Softly
The e6 has been in Bridgestone’s lineup for 15 years. It’s a participant within the two-piece parade of sentimental balls together with the Wilson DUO Gentle+, Srixon Gentle Really feel and a bunch of others. The attraction of low compression is twofold. First is the addictive, downy-soft mushiness of the texture. Second is the actual fact it’s stupid-low spin off the motive force so it’s extra more likely to keep within the fairway as a substitute of the tough on the fitting, the place it’s extra more likely to roll. Or it goes within the tough as a substitute of the pond on the fitting, the place it doesn’t must float.
Oh, there’s a 3rd attraction: Value.
“We would like a ball that’s straightforward to compress, that’s straightforward to get within the air and has a smooth really feel for the patron,” says Mellow. “With the brand new design, we’re going with some softer supplies and actually getting the clickiness out of the affect.”
That seems to be the foremost improve to the 2023 Bridgestone e6. Mellow says the purpose is to make Bridgestone’s softest ball not solely really feel smooth however sound smooth.
“We’ve been doing a little stuff with frequency and hertz and the way we are able to ship a smooth sensation to the patron,” Mellow says. “There’s a section of golfer that resonates with that.”
The brand new Bridgestone e6 golf balls will retail for $24.99 per dozen. And, like the remainder of the brand new Bridgestone “e” sequence balls, will likely be obtainable someday in March.
OTTO Updates
Final yr, Bridgestone rolled out OTTO, the corporate’s fully autonomous computerized ball-fitting machine. For 2023, OTTO is getting an improve. And a severe slim down.
“We’ve had a yr to review OTTO,” says Mellow. “We’ve additional refined the algorithm and all of the magic behind the science.”
Bodily, the brand new OTTO bears zero resemblance to the previous OTTO. The previous OTTO regarded type of like a ball-fitting R2D2 and weighed 135 kilos. The brand new OTTO appears like, nicely, a extremely moveable iPad stand.
“We’re making it a little bit bit lighter and extra moveable so we are able to set it up in locations the place possibly we couldn’t earlier than so extra customers can use it.”
OTTO records swing data for three tee shots and, based mostly in your enter, will suggest what its algorithms suppose would be the finest ball for you. These algorithms, it ought to be famous, come from a few years and tens of millions of golf photographs recorded in Bridgestone ball fittings.
Is it the very best ball becoming you may get? Not even Bridgestone will inform you that. Is it pretty much as good as a dwell ball becoming with an actual dwell human? Bridgestone received’t inform you that, both. However it’s manner higher than no ball becoming in any respect or strolling into the golf ball part of your native massive field, closing your eyes and going “eeny-meeny-miney-mo.”
Up to date Launch Monitor
OTTO is utilizing the MEVO+ to gather your shot information. And Flightscope, the maker of the MEVO+, is giving that little machine a significant shot of techno-boost.
“We enhanced our complete processing utilizing our fusion patent which implies we’re utilizing high-speed picture processing along side 3D radar monitoring,” Flightscope CEO and founder Henri Johnson tells MyGolfSpy. “The mixture of these applied sciences offers us a way more secure and correct set of outcomes.”
Johnson says the updated MEVO+ can also be utilizing machine studying algorithms which he says will make the system extra correct because it measures increasingly more information.
“It’s turning into extra correct. It’s truly educating itself.”
The up to date MEVO+ can also be introducing Face Impression Expertise which exactly captures the placement of contact on the membership face with each strike. Johnson says that, relating to accuracy, the MEVO+ Face Impression Expertise takes a again seat to nobody.
“As an engineer, I’m completely happy to go along with some other Face Impression Expertise as a result of this may win. At this worth level (base worth $2,109, $3,699 with Professional Package deal and Face Impression Expertise), nothing can contact it. However I’ll tackle any know-how as much as $25,000 and this one will win relating to accuracy and repeatability.”
Can OTTO Do Extra Than Driver?
Not but. Bridgestone mentioned when OTTO was launched final January that it will quickly add iron and wedge capabilities for a fuller ball-fitting expertise. About that …
“I really feel horrible that we’re sitting right here a yr later and it’s nonetheless not out,” says Mellow. “The know-how exists and it will probably measure any membership and, for essentially the most half, the advice engine exists. However with the ability to execute it in a manner that it will present adequate information is the place we’re caught up.”
Particularly, hitting off mats versus turf can skew outcomes. And in case you are hitting off the turf, it will get chewed up rapidly if a number of golfers are attempting OTTO.
*We might earn a fee once you purchase by hyperlinks on our website.
[ad_2]
Source link
