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Inside 24 hours of Taylor Swift’s shock look at a Kansas City football game in September, Ashlee Hartley and her husband, Charlie Tighe, started gathering supplies for his or her Halloween costumes.
A crimson jacket. A blond wig. A bottle of blue Gatorade.
Ms. Hartley, 31, and Mr. Tighe, 35, who stay in Saratoga Springs, N.Y., hand-painted a white jacket and denims to resemble the denim set worn by Travis Kelce, a decent finish for the Kansas Metropolis Chiefs who’s rumored to be courting Ms. Swift.
Ms. Hartley expects Halloween events to be filled with doppelgängers of the couple. “I feel it could be so hilarious to see 10 Taylor Swifts and 10 Travis Kelces in a room,” she mentioned.
On the peak of Barbiemania this summer season, it appeared that Barbie and Ken can be the dominant {couples}’ costume of Halloween. This week, SAG-AFTRA discouraged its members from dressing up as characters from main film studios in solidarity with the persevering with actors’ strike.
And now an October shock might have arrived within the type of Ms. Swift and Mr. Kelce. Social media is dotted with {couples} posing in crimson No. 87 jerseys and sequined leotards greater than every week earlier than Halloween.
“Thanks, Travis and Taylor, for giving boring straight white {couples} a 2nd Halloween costume,” Lucas Johnson wrote on X, previously Twitter. (Ms. Hartley mentioned she thinks any couple may pull off the look.)
Small on-line retailers say that requests for the costumes — with supply by Oct. 31 — are surging.
“I’m up till 3 or 4 within the morning each night time, customizing bodysuits,” mentioned Angela George, 40, who lives in Portland, Ore., and sells clothing on Etsy. Already this month, she mentioned, she has bought greater than 300 items impressed by Ms. Swift, a number of to clients who mentioned they meant to put on them for {couples}’ Halloween costume contests.
Enthusiasm will not be all the time so sturdy for {couples}’ costumes, which an article in The New York Day by day Information as soon as proclaimed “the worst part of Halloween.”
However Ms. Swift and Mr. Kelce have broad enchantment, and handy timing, working of their favor. The pairing represents a second of alignment between two of the nation’s “biggest media entertainment entities,” Nora Princiotti, a soccer author for The Ringer, instructed The New York Occasions in an article earlier in October.
Many Swifties have leftover apparel from dressing as much as see the Eras Tour or its recent concert film, Ms. Hartley mentioned. And reddish soccer jerseys aren’t precisely arduous to return by. “It attracts sports activities individuals, it attracts non-sports individuals, it attracts Taylor Swift followers,” Ms. Hartley mentioned.
Even Mr. Kelce has discovered the N.F.L.’s prime-time protection of the couple to be a little bit overkill. However the pair’s publicity was a plus for Richelle Terry, 31, an elementary faculty trainer in Houston who was in search of a recognizable costume.
Every year she and her husband gown up as whichever superstar couple “is the taking place hashtag at that second,” she mentioned. Final yr her husband, Chase Terry, 37, shaved his head to be the Travis Barker to her Kourtney Kardashian. This yr, he grew a mustache to evoke a special Travis.
Halloween costumes have developed from a regular inventory of characters (witches, ghosts) to seems that replicate the zeitgeist. Costumes primarily based on TV exhibits, comedian books and films took off within the second half of the twentieth century, thanks partially to costume firms that licensed characters like Spider-Man and Snow White.
Some customers now need costumes that make references to social media traits from the weeks main as much as Halloween. And since such seems are much less prone to be obtainable at massive retailers like Spirit Halloween and Social gathering Metropolis, some smaller sellers have sensed a chance.
Stormy Kelly, 33, who lives in Miami, sells made-to-order costumes primarily based on celebrities like Ms. Swift and Kylie Jenner via TikTok and Instagram. “I can see a paparazzi photograph and have the pattern made by the subsequent morning,” she mentioned. Her most intricate costumes can value as much as $2,000, however most promote for $200 to $300.
About half of her gross sales because the Eras Tour started in March have been impressed by Taylor Swift. “I’ve ditched the $50 bikinis I used to promote as a result of these initiatives are a lot extra worthwhile,” she mentioned.
When Kayla Highley, 29, who lives in Fishers, Ind., added a crimson jersey that claims “Taylor’s Boyfriend” on the again to her Etsy shop in September, it shortly turned her top-selling merchandise. She mentioned she had gotten about 15 inquiries previously week asking if orders could possibly be delivered earlier than Halloween.
Ms. Swift and Mr. Kelce have also made appearances in Halloween décor. In one setup that was widely shared on TikTok, a skeleton carrying a Kelce jersey proposes to a skeleton in a blond wig. The scene takes place within the entrance yard of a home, the place the skeletons are surrounded by gravestones with the names of Ms. Swift’s exes.
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